Whitehouse.com is close to finishing work on an S1 registration statement in preparation for an initial public offering in November, according to the company's CEO Dan Parisi.
"Hopefully, we'll be ready to go by then," said Parisi who declined to go into further detail about the company's prospective debut as a publicly traded stock.
Adult sites are some of the biggest traffic generators on the Web. Their popularity also makes them among the most potentially lucrative enterprises, analysts have said.
The company also disclosed that it had resolved a legal dispute with the National Fruit Product Co. over the right to use the trademark "whitehouse."
Terms of the accord were not released. A spokesman for National Fruit was not immediately available.
"I'm very happy that this was settled," Parisi said, adding that the agreement did not involve any exchange of money. "We didn't want people coming after us in the same way."
However, Whitehouse.com's still got another length of the field before it reaches the goal line.
The United States Patent and Trademark Office has consistently refused to award Parisi's company rights to use the whitehouse trademark. Lawyers for Whitehouse.com have resubmitted an application for trademark registration, including Media Metrix reports for July and August that put it ahead of the government-operated White House site in overall page views and unique visitors.
"If you're going to say the term 'whitehouse' means the presidential residence, then you have to say that this applies to the other sites using the trademark as well," Parisi said. "They're just doing it for ours."
