Broadband turns to broadsheet

A group of broadband users, campaigning against Telstra's data download restrictions, is looking to take out a full-page advertisement in a national newspaper and have already raised half the cost of the ad.

The group originally had to raise around AU$34,000 to take out a full-page ad in The Australian, but is now almost half way towards a discounted price tag of AU$26,136 after the News Ltd. publication wavered the 30 percent additional fee for an ad within the first 10 pages of the newspaper.

-The Australian have kindly given us a 30 percent discount to support our campaign," a notice on the organiser's Web site says.

"They are waiving the 30 percent additional fee to get our ad within the first 10 pages of the newspaper...Our goal has been modified slightly to accommodate this new occurrence."

Broadband activists have already stirred up a hornet's nest through the organisation of street protests and petitions and letters of objection being sent to Telstra, following the telco's cheeky move to restrict data download on a service many subscribers argue was marketed to them as an -unlimited" plan.

Campaign organiser Denis Barnard said he approached The Australian for a discounted price and pointed out it would be -pretty good media coverage" for them.

The aim of the advertisement is to raise public awareness and to -tell people exactly what they're paying for...a lot of downtime and generally no value for money," Barnard said.

"We don't want other people falling into the same trap we did."

Disgruntled broadband users have already pledged AU$12,578 to the cause.

"If [contributions] slow down, we'll have to go with a half-page ad (AU$13,068), Barnard said.

Any extra money will be donated to the Salvation Army.

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