Apple puts Cube on ice

By Ian Fried, Special to ZDNet
04 July 2001 08:30 AM
Tags: cube, apple
After nearly a year of slow sales, Apple has decided to halt production of its Power Mac G4 Cube.

As previously reported, the unit had been unavailable from distributors for some time, which led to speculation that Apple was preparing to concede defeat and kill the 8-inch cube-shaped computer.

"Cube owners love their Cubes, but most customers decided to buy our powerful Power Mac G4 minitowers instead," Apple vice president Phil Schiller said in a statement.

For the past month and a half, the Cube has grown progressively less plentiful from distributors and retailers, although the machines remain listed as available on Apple's online store.

Although its clear case and small size drew wows when it was introduced at last July's Macworld Expo in New York, sales of the Cube were far below Apple's plans.

With a glut of the Cubes in the hands of distributors and retailers, Apple shipped just 12,000 of the machines in the January-to-March quarter this year, down from the 29,000 units it shipped in the previous quarter. The company said in February that it had expected to sell three times as many Cubes as it had so far.

Apple said in its statement that there is a small chance it will reintroduce an upgraded version of the Cube at some later date but said it has no plans to do so at the time.

An Apple spokesperson declined to comment further. .

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