Amazon outlives prediction of demise

By Greg Sandoval
25 June 2001 10:00 AM
Tags: amazon, analyst
A year ago, analyst Ravi Suria made headlines when he predicted that Amazon would burn through its cash and go broke by the end of the first fiscal quarter of 2001.

The online retail giant was spending too much, owed too much, and had too little in the bank--it was "under extremely high risk," said Suria.

With the Internet bubble already losing air, Suria's report went off like a bomb. Amazon, which called the report "hogwash," saw its stock tumble 20 percent the day it was released. And it ignited an almost yearlong scrutiny of the company by analysts, investors and reporters alike.

Yet today, with scores of busted e-commerce companies fading into history, Amazon is still ringing up orders.

Some analysts suggest that the report might be part of the reason Amazon had the US$600 million at the end of the first quarter. It may have prompted the company to take a more conservative approach in expanding and implementing its business plan, they say.

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