ADSL to reign in Australia

By Megan McAuliffe
27 October 2000 04:01 PM
Tags: adsl, cable, copper, carrier, broadband

In amongst all the broadband hype, one senior Gartner analyst has tipped ADSL as the winning broadband technology to be taken up in major population centres around Australia by the year 2003.

Analyst Ben Egan told ZDNet that despite the initial take-up of broadband cable services by businesses across the country, ADSL will eventually win over cable in time.

Cable will latch on very early because ADSL services will lag," Vice President and Director of Research Mobile and Wireless Gartner Worldwide, Bob Egan said.

"The issue in most regions, including Australia, is that we'll see cable more widely available initially because of the aggressive rollout by cable operators," Egan said.

But he says However, ADSL has the qualities and security that cable TV data "can't live up to for business needs."

According to Egan, broadband cable delivers in a shared environment where whole groups of buildings are tied to one cable port. This is good for residential areas, however bandwidth and reliability demands will struggle to live up to the requirements of businesses.

One factor inhibiting the rollout of ADSL initially is that copper pipes have to be upgraded to be able to support much higher speeds.

Shortcuts were taken to reduce the costs in maintaining copper for simple voice telephony services according to Egan. However, these shortcuts will create disasters when applying to data.

"The weak link in ADSL is that copper is already strung up, and due to weather conditions and various forms of damage over time, it's crucial for best practice that they are re-qualified," Egan said.

Furthermore, small ISPs will be the major players in rolling out broadband services due to their frustrations at the lack of aggression by the big carriers, according to Egan.

"They will want to experience revenue opportunities in a way that doesn't [make] them dependent on carriers," Egan said.

The carriers are very provincial and non-aggressive. With Small ISPs, data is their business, they don't want their future behind a slow moving giant."

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Talkback 8 comments

    ADSL will only reign in this c ...elof the valanter -- 11/03/01

    ADSL will only reign in this country when it becomes more cost effective.
    At present the majority of adsl users r gamers
    Iwould get it myself (for gaming) but it's just too bloody expensive, even cable is too expensive.

    ADSL will only reign in this c ...elof the valanter -- 11/03/01

    ADSL will only reign in this country when it becomes more cost effective.
    At present the majority of adsl users r gamers
    Iwould get it myself (for gaming) but it's just too bloody expensive, even cable is too expensive.

    ADSL will only reign in this c ...Anonymous -- 11/03/01

    ADSL will only reign in this country when it becomes more cost effective.
    At present the majority of adsl users r gamers
    Iwould get it myself (for gaming) but it's just too bloody expensive, even cable is too expensive.

    ADSL is only dear here because ...Dwight Walker -- 22/03/01

    ADSL is only dear here because large telcos are hogging the bandwidth and charging a premium. Why not some smaller ISPs banding together like they did in WA in 1999 and get their own uplink via a satellite. Then the bigger players will have to bring their prices down. It is lazy middle managers that are rigging Australia's bandwidth. They don't want to get off their backside and try new things when they can milk larger companies at high rates. I have been to USA (Seattle) and know it is not as hard as it seems to get cable or ADSL going. They are the same as us. It is just a lot of bureaucratic middlemen who are holding up Australia from being quicker to get going.

    yeah i always laugh when i see ...randolf garner -- 11/08/01

    yeah i always laugh when i see the 500 meg limits like if you can pull 1 to 3 gig a month on a 56k why on earth would you wanna get capped at 500 meg LOL!!! still i suppose in time this capping business may improve ... somewhere around 50 bucks a month for a 10 gig limit and ill jump in ... till then its 56k drudgery for me ... ;)

    i dont undestand the reason wh ...Dave -- 29/09/01

    i dont undestand the reason why they are charging so much with ADSL when all they are is money hungry.....its a pitty that they dont make the prices more competitive and more affordable for the average australian who has internet to have the chance to get ADSL. When you look at the other countries and how much they have succeed in this technology...after all for them to get more customers they need to LOWER THE PRICE its unbelievable the price of it....

    and theres only limited amount of providers with this service.....
    theres a petition for it @
    http://www.petitiononline.com/ausadsl/petition-sign.html?
    please sign it and let others know that they are way to exspense and that theres heaps of others out there that want it but cant afford it :(

    BROADBAND! I just returned fr ...Anonymous -- 30/03/02

    BROADBAND! I just returned from Japan where they are selling 8MB ADSL to consumers. Now that's what I call broadband!

    There is an argument to he had that the large Telco/s are retarding Australia by refusing to drop the price of ADSL for fear of canabolising there ISDN revenue

    ADSL or any other high speed i ...Anonymous -- 02/06/02

    ADSL or any other high speed internet system is doomed for the masses at the moment. Why? Cost to the comsumer is too expensive and most programmes have challenging download limits with most around 300mb.The customers are not stupid. They realize that they don't have to download many video or music files before they have reached the allowance before the extra charges kick in. This is a big put off a deterrent if you like to potential customers. Realiability is certain with dial in 56k modem even if it slow with video and music files. After all this is where the customer really needs speed. High speed internet is imperative for business and critical that it is totally reliable. For the masses this is not a requirement but a nice to have convience and one that will accepted and taken up when they are convinced that the extra costs are worth it and that they can afford and or justify at the moment high additional expense over the trusty but slow 56k modem. Customers will pay for convience and expect to pay for it but more than double the average cost of 56k modem dial up thinghy. You have got to be joking! Business Australia as usual is trying to take some liberties with the average customer/consumer. The customer pays for the technology and the service and the price is too high . Until and unless there is realistic charging for higher speed services ADSL will be only for the rich and small businesses and uptake will be slow. And if reliability becomes an issue then uptake will be at a snails pace.

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