Why they do it
Cookies track the preferences, or web surfing habits, of users. They can:
- Identify users.
- Personalise individual settings, and prepare customised web pages for that user.
- Help corporations compile demographic data about a group of users. While the threat to user privacy is a legitimate reason to distrust cookies, their placement is sometimes beneficial to the user. Cookies allow personalised web services to be delivered to your browser.
These customised cookie markings can:
- Save a great deal of time spent online entering personal data.
- Provide easier accessibility to online shopping and banking.
- Send products and services you might be interested in your way.
