Windows OneCare Live marks Microsoft's long-anticipated entry into the consumer antivirus market, which has been the domain of specialised vendors, led by Symantec and McAfee. Two years ago, Microsoft announced its intent to offer antivirus products when it bought Romanian anti-virus software developer GeCad Software.
The Redmond, Washington, software giant plans to release the final version of OneCare before the northern summer and to charge about US$50 a year for the product, sources familiar with the company's plans said Monday in the United States. The company is scheduled to announce the pricing and availability details later this week, they said. A Microsoft representative had no immediate comment.
OneCare combines antivirus, anti-spyware and firewall software with back-up features and several tune-up tools for Windows PCs. Microsoft announced its plans for the service in May. Invited testers have been trying it out since last July, and a public test version was released late last year.
Microsoft will sell OneCare purely on a subscription basis--a change from its traditional box-based way of selling security software. Symantec and McAfee sell their boxed security suite products for US$69.99, before any rebates, and then charge an annual renewal fee. However, both security incumbents have also been moving to a subscription model.
In addition to adding subscription options, traditional security software sellers have prepared for Microsoft's entry into the market by adding anti-spyware to their security suites. Symantec later this year also plans to introduce a security product, code-named Genesis, that will be sold on a subscription-only basis and has many of the same features as OneCare.
The global antivirus market is growing; it reached US$3.7 billion in revenue in 2004, up 36 percent from 2003, IDC said in December. The market research outfit forecasts the antivirus market will grow to US$7.3 billion in 2009.
With OneCare, Microsoft is targeting consumers, especially those who do not run security or have let their current product expire. It believes 70 percent of consumers fall into that category. In a recent research note, analyst firm The Yankee Group estimated the niche as a market worth potentially US$15 billion.
The company plans to include Windows Defender, an anti-spyware program, within Windows Vista, the update to the operating system planned to arrive before the 2005 holiday sales season. However, there are no plans to bundle antivirus software in Vista. And given that it's expected to come out this northern summer, OneCare will launch before the update.
Microsoft is also eyeing the enterprise security market. It is working on a new Microsoft Client Protection product to defend business desktops, laptops and file servers against malicious code attacks.
I wonder which global markets Microsoft will be aiming for. During the beta, it was concentrated in the U.S.