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-------------------------------------------------------------- This story was printed from ZDNet Australia. --------------------------------------------------------------
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Internet Explorer gets rebranded By Jo Best, silicon.com August 17, 2005 URL: http://www.zdnet.com.au/news/security/soa/Internet-Explorer-gets-rebranded/0,130061744,139207237,00.htm
Internet Explorer is to get a makeover with the arrival of IE 7, including a revised logo and name. Internet Explorer will now be known as Windows Internet Explorer and the 'e' logo will get an update too. According to a posting made to Microsoft's IE 7 developers blog, the team had wanted a more radical departure from IE's old look but decided IE users were too at home with the old look. Tony Chor, group program manager of the IE team, wrote: "We considered more radical departures from our current logo but [the] blue 'e' with the ring is very recognisable and familiar to users, so we elected instead to make more subtle changes." IE 7 will have two logos, according to Chor -- one when it's released as a standalone product and another when it is shipped with Windows Vista. The schism will ensure IE 7's logo will be more in keeping with the Vista look. Silicon.com's Jo Best reported from London. For more coverage from Silicon.com, click here.
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