|
|
To print: Select File and then Print from your browser's menu
-------------------------------------------------------------- This story was printed from ZDNet Australia. --------------------------------------------------------------
|
Sacked One.Tel employees plug Primus By Rachel Lebihan, ZDNet Australia June 12, 2001 URL: http://www.zdnet.com.au/news/soa/Sacked-One-Tel-employees-plug-Primus/0,139023165,120230847,00.htm
Primus Telecom is hoping to pull in One.Tel punters by using the company's ex-employees to plug its services. Primus's newly launched advertising campaign sees the collapsed telco's sacked workers endorsing its services and encouraging former One.Tel customers to switch over their telephone and Internet services. One.Tel's demise has sent "misleading and negative signals about the viability of other telcos," according to Primus. "[Primus] seeks to continue to ram home the message that Australians have choice and that competition is alive and well -- regardless what the major carriers wish to have Australians believe," the company said in a statement. "The new advertising campaign clearly shows ex One.Tel employees are firm believers in competition and that Primus is one of the only true telcos in the country capable of delivering telephone and Internet services equivalent to if not better than the big two." Primus's campaign aims to show One.Tel clients that they don't have to be "railroaded" by Telstra and Optus.
Copyright © 2009 CBS Interactive, a CBS Company. All Rights Reserved. |
