Dell rolls out major overhaul to server line

Dell this week is set to launch a new generation of servers with Intel's latest dual-core server processors and new management tools.

The new PowerEdge servers make up Dell's second batch of products that use dual-core Xeon chips from Intel, but the earlier generation of servers, based on a chip code-named Paxville, weren't expected to be mass-market products. The PowerEdge 1950, 2900 and 2950, based on Intel's latest Xeon processor, known as Dempsey, will become the new bedrocks of Dell's server lineup.

Dempsey is a significant improvement in both power consumption and performance over Paxville, said Brad Anderson, senior vice president and general manager of Dell's product group. But though the new servers are timed to the introduction of Intel's new chips, they also come with several new features, unrelated to performance and power consumption, to help IT managers deal with complex environments, he said.

For example, Dell has installed an LCD screen on the front of the new servers. The screen can be programmed to display status messages or error warnings so technicians get can a clear picture of a pending problem without having to return to a management console, Anderson said. The company has also made sure its new management software, included with the servers, works well with software from partners like EMC and VMware.

"We're taking the chaos out of our customers' environments," Anderson said.

Dell also planned on Wednesday to introduce new storage hardware to make it easier to set up and manage storage-area networks.

Since every server vendor that depends on Intel has jumped on the Dempsey bandwagon, Dell is trying to find ways to set itself apart, said Gartner analyst John Enck. "They need to stay competitive on the systems management front. The discussion becomes more about the things around the box, because the box is similar from one manufacturer to another," he said.

The PowerEdge 1950 is a 1U (1.75 inches high) rack server, while the 2950 is a 2U (3.5 inches high) rack server. The 2900 is a tower. Dell is also introducing the PowerEdge 1955 blade server on Wednesday. The 1950 and 2900 start at US$1,749, and the 2950 costs US$1,849. The rack and tower servers are available immediately, but availability and pricing for the blade server will be released in the coming weeks.

Servers based on Dempsey will not require any motherboard changes to accommodate Woodcrest, a new server processor Intel is expected to introduce later this month.

A Dell spokesperson confirmed that the new servers will be available in Australia from Thursday but could not specify exact pricing.

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