Apple's 3G iPhone: Will Australia get the device first?

By Jo Best, ZDNet Australia
19 September 2007 03:49 PM
Tags: uk, network, iphone, hspa, hsdpa, edge, australia, apple

In announcing the UK launch of the iPhone, Apple CEO Steve Jobs dropped hints that a 3G iPhone is on the way. Will it debut in Australia?

Speaking yesterday at the London unveiling, Jobs told journalists that the company had decided to forego 3G in the device because of concerns over battery life: "Right now you make a really big trade off going to 3G -- and that's really bad battery life," he said.

However, Jobs said that he expects an acceptable 3G battery life of five hours appearing late next year -- a hint perhaps that a 3G iPhone could be on the cards in 2008. Given the crossover between that date and the iPhone's debut in Asia Pacific, some iPhone fans have suggested that Australia will be the first to see the device in its 3G incarnation.

Analysts, however, have poured cold water on the scenario, saying Australia will have to wait -- along with the rest of the world -- for the next iteration.

Nathan Burley, analyst at Ovum, said: "It would be naïve to think there isn't one on the roadmap, but that would launch in the US before anywhere else."

Jerson Yau, research analyst at IDC, also expects Australia's first iPhone to be the same EDGE device that has been launched in the US and UK. Yau believes that Australian consumers shouldn't necessarily be put off by a lack of 3G connectivity, however.

"[Some consumers] have been so trained up to expect 3G, it doesn't matter how amazing the product is, if it doesn't come with 3G, they think it's an inferior product," he said. "On paper, EDGE networks are fairly similar to UMTS -- there's not much difference."

O2, Apple's chosen carrier for the UK, is not known for an extensive EDGE network but has promised that by the time the device launches in November it will have a 30 percent EDGE coverage. The largest EDGE network in Australia -- Telstra's -- however, will have a far broader reach. A Telstra spokesperson said that every GSM base station is also equipped with EDGE capability.

While EDGE may not be far behind UMTS -- bog standard 3G -- both analysts agree that HSPA, or 3.5G, will make a significant difference to user experience on the Apple device.

Ovum's Burley told ZDNet Australia: "It's still a good experience with EDGE but it's not a superb experience -- it would be on HSDPA ... I would say 3G is almost useless [for the iPhone], it has to be HSDPA."

The difference is a question of speed -- UMTS, the "starter" 3G, offers a download speed of around 384Kbps. In Australia today, HSDPA devices can offer a downlink around 10 times that.

IDC's Yau added that the inclusion of HSPA will give iPhone users an improved browsing experience. "You could put your browser to any site and it would work," he said.

Silicon.com's Steve Ranger contributed to this article.

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Talkback 21 comments

    Hmm.. Yves -- 20/09/07

    All i know is i won't be buying any new phone without hsdpa.

    i'll buy later... Anonymous -- 05/10/07

    i'll wait until after my existing 3 contract expires in 22 months and hopefully by that time there will be a decent 3g iphone in the market. Stuff HSDPA if it means switching to Telstra. I won't do it.

    Do your research Anonymous -- 05/10/07 (in reply to #320087316)

    Optus & Vodaphone have launched their own HSDPA although they don't have the coverage or speeds that Telstra offer.

    Everyone bags Telstra but most rarely know what they are talking about.

    Do your research too! Anonymous -- 22/11/07 (in reply to #320087317)

    Everyone bags Telstra because they charge like wounded bulls and expect all their customers to wait half an hour on the phone for the privlidge of having problems. They lie and they cheat to get their customers and I'd never use them if they were the last provider in Australia. I'd move to another country!

    iphone in australia Anonymous -- 27/11/07

    Vodaphone has announced that they will carry the 3g iphone. Since Germany, France and the UK are sewn up, this means that Vodaphone will be the carrier for the 3g iphone in Australia

    iphone in australia Anonymous -- 07/04/08 (in reply to #320090596)

    When did they announce this?

    I want the iPhone extremely badly, but.. Anonymous -- 19/01/08

    .. if Telstra gets the contract, forget about it.

    I want it on 3 with HSDPA. Or on Voda. Or on Optus. ANYTHING but Telstra.

    iPhone on telstra?!! Anonymous -- 08/02/08 (in reply to #320093857)

    WHAT???? i will definitley NOT get an iPhone if its on telstra... if its on 3 or optus then i'll get it though i don't want to be on a contract i just want to buy it outright and then use pre-paid

    Typical Anti-Telstra Rant Anonymous -- 30/05/08 (in reply to #320093857)

    This mindless Anti-Telstra rant belongs at "whingepool" with all the other HelstraHaters.

    iPhones in Stock and waiting Announcement Anonymous -- 05/03/08

    I went into a Adelaide non-Telstra, non-Optus Phone Outlet today where my wife purchased a Blackberry. I stated that I was holding out for the iPhone. The salesman asked whether I wanted to see the iPhone. They went out the back and brought a iPhone in its box sealed. He stated they will be released "this side of July" and that they can order stock now ready for release. However Apple has only sent 8Gig non 3G phones for the intitial launch.

    My assumptions from this is that they will not be locked to one carrier.

    iPhone $1,088 in Madarin Centre, Chatswood Anonymous -- 07/03/08

    I work nearby and noted that a phone shop in the Madarin Centre, Chatswood NSW, is selling unlocked iPhone's for $1,088. This is pretty good value IMHO: I am so close to buying one.

    No it's not Alex -- 17/03/08 (in reply to #320096923)

    That is TERRIBLE value. You can get one for about $600 from priceusa.com.au. They're an Australian company that imports products from the USA for a 5% fee (though the iPhone fee is higher because of the work involved in getting them since Apple imposed a 2 phones per person limit.

    To unlock your iPhone yourself for free, go to http://download.ziphone.org, download the version for your OS, install & click 'Do It All'

    Don't waste your money.

    And to the person who thinks that official non-3G Australian iPhones are sitting in store rooms around the country in little shops... Are you serious? Apple wants to sell the whole iPhone experience which includes unlimited data. Even their iPods are only sold through certified sellers. I'm willing to bet that if you looked at the back of the box that the salesperson showed you it would have said that you need a contract with AT&T. Australia doesn't have a carrier called AT&T. You did NOT see an official Australian iPhone.
    QED

    Until Apple Say So Anonymous -- 21/05/08

    Until Apple come out and say when and where, it's all rumors,
    my partner and i are HUGE Apple fans, we hav everything BUT the iPhone,
    So on that nots people don't get to excited until they say so...
    but until than
    LETS ALL DREAM

    iphone telstra Anonymous -- 29/05/08

    telsta are offically the worst carrier in Aus. The Yank running it has run it into the ground.

    Telstra is the only network that is worth using Anonymous -- 30/05/08 (in reply to #320102865)

    Before you all start bagging out Telstra, do your research. They are the only ones that can offer coverage, speed and service that no other carrier can offer. There may be the small number of people that make Telstra a terrible network to deal with, but overall - they are the only ones that can accomodate our corporate deals, provide reception and coverage for all the doctors that head out to rural areas to help out. It's all worth the money. If carriers such as Vodafone or Optus or 3 release the iPhone, its going to be bad.... reception will be terrible, it'd just ruin the entire iphone experience.

    Think about it. If you want the best phone, you should combine it with the best carrier to give yourself the best experience. NOOBS!

    Telstra has the best coverage Anonymous -- 30/05/08 (in reply to #320103014)

    I agree. Telstra still has the best coverage by far

    Telsra is the only network worth using... if you're a kangaroo or an emu Anonymous -- 31/05/08 (in reply to #320103014)

    It's highly unlikely the iphone is going to offer speeds any faster than what Voda and Optus offer making the argument about NextG being faster pointless. While NextG might offer great coverage if you're a kangaroo, the majority of us humans will find the other networks coverage meeting our requirements. I believe Optus is already expanding its network to be comparible with NextG in any case. Top this off with far more reasonable pricing and it's very quick to see that NextG and the iPhone is a poor combination indeed. There's not much point in having the speed and coverage if you can't afford to use it.

    Yeh but Telstra has Foxtel!!! Anonymous -- 31/05/08 (in reply to #320103036)

    Speed, coverage and Content aswell! I think alot of people too often forget how important content is!!

    Does Optus offer Foxtel on their services??

    Telstra in bed with Foxtel? Anonymous -- 03/06/08

    Both Telstra and Foxtel are extreamly overpriced (mind you Telsra offered me the cheepest broadband i could find) but other than that mobile wise telstra is unbelievable in what they expect people to pay. I have a phone with three and they have offered the best prices and caps for the last 6 years, no matter who i talk to i can never find anyone that gets the same value for money for use and content. really really hope three gets it...

    Telstra is a MediaComms Company!! Anonymous -- 04/06/08 (in reply to #320103222)

    Mate its not always about price. This is something these Telstra bashers dont get!!!

    yeh mate but 3 are not a vertically intergrated company...and they dont own 50% of FOXTEL. Dont under estimate the value of content and how important the merging telco/infotainment will be.

    The services you can get from Telstra will #$%% on 3/OPTUS & sundry. Good luck!!

    Iphone Anonymous -- 12/06/08

    im not really complaining about telstra, since i just got a 200+ buck wireless modem for free and 30 dollar credit cut-off every month on my adsl 2 connection 3 months ago, how i did that? bargain with them, tell them if they dont do it, you will leave to optus or wateva, anyway, with iphone, you can preorder it now with optus and get your very own one on 11 of july, and yes optus has sign a contract with apple to bring iphone to australia and various other places that they operate. anyway, my question is : has any smart soul out there that has unlocked the new 3g iphone?

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