Internet service provider iiNet is on track to boost its market share of fixed broadband customers by installing its network infrastructure into eight new regional communities.
Australia's third largest internet services provider this week said existing customers in NSW, Queensland, Victoria and Western Australia would enjoy faster broadband with more quota at no extra charge when the new infrastructure was installed in exchanges by June 2010.
The rollout also enables iiNet to offer faster, cheaper broadband to a wider range of new customers in the regional communities, the company said.
Customers in Campbelltown, Coffs Harbour, Wollongong, in NSW; Mooloolaba, Caloundra and Toowoomba in Queensland; Geelong in Victoria, and Bunbury in Western Australia will benefit from the installation.
The installation is part of iiNet's nationwide network expansion, and could boost its attempt to lift its market share of fixed broadband customers from the current level of eight per cent to about 15 per cent.
In September, managing director Michael Malone said improving market share was necessary in order to achieve the required scale to compete effectively.
"We climbed from six per cent at the end of the last financial year to eight per cent at 30 June, 2009 through organic customer growth of iiNet and Westnet," he said in the company's 2009 annual report. iiNet acquired internet service provider Westnet in 2008.
iiNet booked an annual net profit of $25.6 million for the 2008/09 financial year — a 29 per cent rise on the previous year's result.
Anyone know if this will be in Sawtell or only the Coffs Harbour exchange?