UPDATE: No Telstra apology for Net survey rigging

UPDATE: Caught in the act of rigging ZDNet Australia online user surveys last week, Telstra has refused to issue a formal apology, saying it can't control the actions of its employees.

Two ZDNet surveys were sabotaged by a Telstra insider last week. In both surveys -- -Does Telstra's BigPond Internet service provide value for money?" and -Should Telstra compensate its customers for regular service interruptions?" -- earlier results were skewed enormously to cast the telco in a positive, if somewhat suspicious, light.

The country's top telco has confirmed that the culprit has come forward but denied rumours that he has been fired. "The employee has apologised to Telstra management for any embarrassment or negative reactions his actions might have caused," a Telstra spokesperson said. "It's something he now realises was the wrong thing to do...that's where the matter ends from Telstra's perspective."

ZDNet logs showed that the rogue answers had come from a Telstra IP address and when confronted with the evidence the telco giant confirmed it was the work of someone on the Telstra team but said it was not a Telstra endorsed thing that happened. -Unfortunately we can't control all actions of individuals," Telstra's Stuart Gray said.

The industry heavyweight was quick to shift the blame, saying: "It actually served to highlight your polls are not that robust".

Telstra's in-house swindle has left ZDNet readers debating furiously the credibility of Internet polls versus what one ZDNet reader describes as Telstra's -bottom-of-the-barrel-scraping attempt to regain some small shred of credibility".

-The question here isn't about the credibility of online polls, but the fact that Telstra is a greedy company who doesn't give a damn about its customers, and will do anything it can to cover up its inadequacies," another ZDNet reader said.

In an interesting aside, before the results of the original ZDNet poll, -Does Telstra's BigPond Internet service provide value for money?" were corrupted, 25 respondents said no, value for money wasn't provided with just one respondent saying otherwise. That one respondent has since come forward to set the record straight, claiming to have voted -yes" by mistake.

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Talkback 35 comments

    The telstra tech that did the ...anonymous co-worker -- 29/01/02

    The telstra tech that did the "rigging" has been fired.

    So he bloody well should have ...Anonymous -- 29/01/02

    So he bloody well should have been. How long will it be before Telstra realises that their constant contract changes are only going to drive customers away?

    Why should he have been fired? ...anonymous -- 29/01/02

    Why should he have been fired? For multiple voting on a crappy poll on a two bit website. Seems like Telstra just needed a scapegoat.

    If it's "a crappy poll on ...Morbid -- 29/01/02

    If it's "a crappy poll on a two bit website" then why are you bothering responding to the talkback?

    He has been fired. He was aske ...anonymous -- 29/01/02

    He has been fired. He was asked to leave this morning. How do I know? i work with him. Or rather, worked with.

    I sure hope he has been fired! ...Anonymous -- 29/01/02

    I sure hope he has been fired!

    However what is even more disconcerting is Telstra's attitude.
    Instead of sending a clear signal they chose a convoluted non-comittal approach.

    To me, this looks like Telstra is endorsing these kind of actions as long as it does not blow up in their face.

    Why do you hope he has been fi ...anonymous -- 29/01/02

    Why do you hope he has been fired?
    For voting multiple times on a poll that means nothing?

    It's ZDnets article that would seem to have gotten him fired. Who cares if he voted multiple times. What if he'd done it at home, would ZDnet have said anything then? He certainly couldn't have been fired for it.

    All he did was cause some bad press, and given telstras track record, it's hardly the worst thats happened. sounds like grounds for unfair dismissal to me.

    The 'employee' that did it pro ...Anonymous -- 29/01/02

    The 'employee' that did it probably got a promotion >:|

    Telstra denies claims that the ...Anonymous -- 30/01/02

    Telstra denies claims that the poll rigger has been sacked.

    telstra is lying if they say h ...anonymous co-worker -- 30/01/02

    telstra is lying if they say he hasn't been sacked. i know for a fact that he has been fired

    Why not Boycott TELSTRA I find ...John Thornhill -- 30/01/02

    Why not Boycott TELSTRA I find it remarkable that this Greedy Monopoly can
    keep increasing prices
    When the Telephone company I use actually reduced my flag fall of 18 cents to 11
    cents.
    scmobile Highly recommended.
    J.T.

    Everyone would love to Boycott ...Anonymous -- 30/01/02

    Everyone would love to Boycott Telstra's Broadband. Unfortunately in most cases people have no choice but to use Telstra since the services arent available in their area.

    Most people will agree that once you've had broadband its's impossible to go back to 56k.

    Until Telstra no longer has a monopoly on the majority of services they can virtually charge whatever they wish to. Epecially since the ACCC is absolutely useless.

    Things are looking up for the ...shafted_public@telstra.com -- 30/01/02

    Things are looking up for the monopoly abuser.

    Been a monopoly has many advantages.

    Joe the Cameraman ... wasn't h ...Anonymous -- 30/01/02

    Joe the Cameraman ... wasn't he the guy that "took the fall" for comments alledgely made by a high profile cricketer against another cricketer in a televised match. Sounds like the same 'snowballing' here.

    FIRED!! Here is an employee wh ...Eric Imbs -- 30/01/02

    FIRED!! Here is an employee who loves Telstra so much that he decides to rig a poll in his employers' favour, knowing full well that anyone with enough knowledge to tamper with such info, will also be aware of how such "initiatives" could be traced.

    Yeah right.

    What a beat up this story is. ...Anonymous -- 30/01/02

    What a beat up this story is. It's obvious Telstra hasn't got too many friends amongst its users (probably deservedly so), but ZDnet just appear to be exploiting/manipuliating the story for cheap journalism. This is called manufacturing news and how outraged you can make people feel. You need to look at these polls and see how credible they are in the first place.

    Eric.. you don't need any spec ...anonymous -- 30/01/02

    Eric.. you don't need any special knowledge to tamper with these polls. All you have to do is refresh your browser once you've voted. simple.

    I agree with anonymous though this does seem to be cheap journalism. if this had been done from a non-telstra ip address, zdnet couldn't have said anything. it seems to me that this article is what got that telstra tech fired.

    It still doesn't go past the f ...Anonymous -- 30/01/02

    It still doesn't go past the fact that Telstra is undergoing a fundamental shift in policy. That was what the survey was about. Telstra will claim till they're blue in the face that they are not moving to a Banking mode of business. With fees and add on cost springing up everywhere & a modus operandi that is making small users pay penalties for just being with them, it is obvious that Telstra thinks that being rid of them will boost their profits. The home market is not seen generally by businesses as very profitable against the cost. Telstra is annoying those customers deliberately so they'll just leave. Telstra in doing so has destroyed any credability the marketing arm ever had. This is a small cost. They'll rape Australian's of every cent they can screw us for and bend the law in the process to gain that end. The Government will do nothing and applaudes the actions as it'll make the 3rd sale of Telstra more attractive to the big end of town. Get set Australia, the worst is yet to come. Worse still, the architecht of this wonderful mess is still in power & doing more changes. What hope we got?

    They can't control their emplo ...Anonymous -- 30/01/02

    They can't control their employees. What a joke. Don't they have a code of ethics. Obviously not. They even tried to put the blame back on ZDNet Australia.

    I wonder if Telstra's employees are embarrassed to work for a company that was once "Ben-Hur". Now, well it's a shame.

    If their PR people and lawyers ...Anonymous -- 30/01/02

    If their PR people and lawyers think that they can put the matter to rest so easily then both their ignorance and arrogance are staggering.

    Look at this quote:

    "It's something he now realises was the wrong thing to do...that's where the matter ends from Telstra's perspective."

    What the employee did, he did in a belief that it was for the good of the company and that the ends justified the means. Most likely the culture of telstra encouraged him to do this. It certaintly didn't seem to discourage him from doing it before hand.

    The quote above also reveals the fact that Telstra feels no obligation in their internal training program to instill any sense of ethical behaviour in their employees. Nor do they seem intent on putting forward to the public a charter of ethical practice that it will bind itself to.

    The matter does not rest when Telstra wishes it to. It rests when the public decides that the matter has been dealt with to their satisfaction.

    While Telstra might feel that this is an outrage perpetrated on their good name and they therefore have the right to put it rest when they want to, its nothing compared to outrage that Telstra has just perpetrated by this act on the Australian public they feel so content to gouge.

    Their attempts to put the matter to rest with such unseemly haste does nothing but increase that sense of outrage.

    A company's true character emerges during a crisis or scandal. what I've seen of the way Telstra handles itself in this matter makes me sick. They are nothing if not a national disgrace.

    The individual would have been ...Ernst Preuss -- 30/01/02

    The individual would have been slipped a quick 50 and told 'well done'

    With what T$ have done this last 5 months, they have proven again and agian that they are simply cable of absolutely anything..

    Microsoft could learn much from this crowd

    Here here Anonymous! ZDNet hav ...Anonymous -- 30/01/02

    Here here Anonymous! ZDNet have certainly taken this stupid story way too far. It's a silly online poll for hecks sake! Get a life ZDNet and start reporting on stuff worth reading.

    What I find most interesting a ...Anonymous -- 30/01/02

    What I find most interesting about this whole debate is that most participants are so concerned about possible retribution (ie scared of Telstra and their tactics) that they wish to remain anonymous.

    Truly this indicates a perception that most people have, that Telstra is not a company of ethical conduct - one could forget that we are talking about a supposedly reputable Australian company, not another telco allegedly infamous for government related spying in Singapore.

    Yes true, not only does this c ...Anonymous -- 30/01/02

    Yes true, not only does this company fail ethically and demonstrate growing technical mismanagement, but more darkly has a growing reputation for scapegoating others and shafting people, especially customers. The comments of its spokespersons reek of blaming others, avoiding responsibility, and insecure arrogance. This corporate culture is the responsibility of senior management, and shows that the company is taking over where the banks left off.

    Interesting that most of the c ...Anonymous -- 30/01/02

    Interesting that most of the comments here supporting telstra here are anonymous.

    Funny that.

    As a Telstra BPA cable customer, I've certainly never met anyone who thought that telstra gives good service and support, forget about value for money! Invariably the opposite.

    Their communications and support mechanisms are pathetic. Basically from day to day, the cable service isn't too bad when it works, but when something goes wrong you'll NEVER find out exactly what went wrong and why. Also half the time, their helpdesk staff haven't even been told there's an outage...

    There is only one thing which ...Clint Eastwood -- 30/01/02

    There is only one thing which annoyes me more than Telstra and its practices , and thats the use of the phrase "get a life" when people disagree with a website making it boldly obvious that Telstra were acting inappropriately.

    Sure it won't hurt that Zdnet reporting this story for a while and related stories will get them more strikes on their traffic counters , but there wouldn't be a story if Telstra hadn't stooped so low.

    The phrase "get a life" was clever and new in 80s movies and in schoolyards with kids who latched onto any half decent new phrase and tried to do it first .....it was right up their with blonde tips and spiked mullet hairstyles and today its just as tacky as cool as a mullet.

    Change of focus Telstra's focu ...Anonymous -- 31/01/02

    Change of focus

    Telstra's focus has changed form providing infrastructure at cost price to the people who own/owned Telecom/Telstra.

    The focus was on providing needed infrastructure.

    What is the purpose of a company?

    There is only one reason to operate a company and that is to make a profit.

    If Telstra would make better profits overseas then they will invest overseas.

    If Telstra would make greater profits in another industry then they will move into that industry and adjust/reduce their commitment to telecommunications.

    After all the focus is on profits not on public infrastructure.

    Who cares about the Australian taxpayer who made Telecom/Telstra possible in the first place?

    Telstra is not about infrastructure...

    Everyone keeps saying that Tel ...dr nick -- 31/01/02

    Everyone keeps saying that Telstra "stooped so low" and "rigged it to try and fool customers". everyone says this as though it was telstra sanctioned and approved by management etc.

    If that was the case, why was the tech fired?

    Seems to be a case of a bored tech seeing a crap poll, and having a laugh by voting a load of times. And since he caused telstra some bad publicity, he got fired.

    To dr Nick He did not get fir ...Anonymous -- 31/01/02

    To dr Nick He did not get fired according to Telstra.

    Someone else said that Telstra's culture seems to condone unethical behaviour.

    I personally would go beyond that and would say that Telstra strongly encourages anti-social conduct.

    Their commercials depict Telstra as an OK company.
    As a former Telstra employee I can assure you that they are NOT!

    To anonymous.. telstra might h ...dr nick -- 31/01/02

    To anonymous.. telstra might have said he did not get fired, but they're lying.

    I know for a fact because i worked with him there!

    As soon as he turned up on tuesday he was told to pack and leave.

    BTW: i find it amusing that you believed telstra, and then basically called them liars.

    He made a calculated deliberat ...Scott Barnes -- 31/01/02

    He made a calculated deliberate mistake.. surely telstra should endorse him? afterall, hes moulded himself in the light of that which is telstra.

    The employee probably got prom ...Anonymous -- 02/02/02

    The employee probably got promoted and will be re-employed as a contractor. Telstra endorse this kind of behaviour or any behavious that help lift their share price. They are the most evil **** company who will not be happy until they control all our lives and own all of our money.

    Would not be a tech that did i ...Anonymous -- 02/02/02

    Would not be a tech that did it we are to busy trying to fix faults,customer pr'ing and being retrenched to worry about rigging polls.

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