Telstra reticent on retail ADSL price revision

Telstra has refused to say whether retail ADSL pricing will rise on the back of its decision to drop its wholesale pricetag, despite implying this would be the case earlier in the year.

The telco behemoth buckled under pressure from the Australian Competition and Consumer Commission (ACCC) this week and conceded to reduce its ADSL wholesale pricing, although it refused to go into the intricacies of its new pricing structure.

The ACCC slapped the telco giant with a competition notice in September this year, giving Telstra twelve weeks to change conduct the competition regulator deemed to be anti-competitive, or face massive fines.

Whilst Telstra declined to disclose how much it cost to produce ADSL and how much it was selling it on to competitors for, it said at the time that its wholesale pricetag was -around cost".

-If the ACCC wants us to increase the wholesale gap do they really want us to increase ADSL retail pricing?" Graeme Salt, public affairs manager Telstra Wholesale, said in an interview with ZDNet Australia at the time.

However, Salt refused to be drawn into discussions about the possibility of a retail ADSL price hike yesterday, saying that Retail was different business division.

Telstra Retail in turn said it was not aware of the company's wholesale price revision.

"We can't make any comment at this stage on pricing," a spokesperson for Telstra's retail group said. "We aim to get a return on our substantial broadband investment of AU$1 billion," the spokesperson added.

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Talkback 4 comments

    Makes me laugh lol. Who would ...Anthony -- 21/11/01

    Makes me laugh lol.

    Who would pay more for Telstra adsl......not many , so why would you even bother risking losing even more customers who are just dying to jump ship when something else comes along?

    I look forward to seeing the b ...Anonymous -- 21/11/01

    I look forward to seeing the backlash Telstra will experience when (or better if) real competition comes along.

    What are you talking about? Th ...Anonymous -- 22/11/01

    What are you talking about? They have already raised the price of ADSL retail.

    TEL$TRA drop thier pricing whi ...Ernst Preuss -- 30/11/01

    TEL$TRA drop thier pricing while they remain a monopoly? Yup, the very next time hell freezes over!

    Untill some competition is permitted to roll in. Australia doesn't stand a chance of even remotely decent broadband access.

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