Telstra in further China buys

update Telstra has made further investments in China, snapping up mobile and music businesses to bolster its plans to reach $1 billion in revenue from its Chinese media assets by 2013.

Telstra CEO Sol Trujillo
(Credit: Telstra)

The telco this morning revealed it had acquired a 67 per cent interest in China M — a mobile content supplier to 350,000 customers daily — and Sharp Point, which provides technical services for China Mobile's mobile music platform. The combined value of the two acquisitions will be $302 million over the next few years.

Both businesses have strong links with the country's mobile providers, Telstra said, believing that owning them would land Telstra a central position in China's mobile data chain.

"Our success with the Telstra Next G network shows that Telstra knows how to offer customers a compelling mobile data experience. We are now exporting that expertise to China," Telstra CEO Sol Trujillo said in a statement.

It wouldn't be a one way flow, however. "We will also import some of the technology capabilities that they've developed to manage massive volumes at lower unit costs," Trujillo said.

Trujillo expected the revenues from China M and Sharp Point for the 2009 financial year to be around $100 million. These investments, added to those Telstra had already made in online real estate, automotive and consumer electronic assets, would achieve the $1 billion goal by organic growth, but Trujillo said there was scope for further acquisitions if suitable targets which fitted into the company's strategy could be found.

The acquisition would allow Telstra to benefit from China's growth which was scheduled to continue despite the financial crisis, Telstra Media group MD Justin Milne said. "Telstra is now well positioned to benefit from China's predicted near-term economic growth 6-8 per cent, as well as the expected rapid increase in the penetration of mobile phones and personal computers, and the imminent shift of Chinese consumers from 2G to 3G handsets," he said.

Trujillo denied that the asset grab was the company's attempt to negate the effects of its exclusion from the National Broadband Network (NBN). "It's been part of the strategy and it has nothing to do NGN or NBN or any other acronym you might have," he said.

He couldn't resist saying, however that the cost of being excluded from the NBN had been estimated at around $1 billion, which would be equalled out by the planned success in China. "We quantified those benefits out over a ten year period or so as being about $1 billion, and here we have a series of investments in China that will more than replace that and with I hope much less investment."

Telstra intended to fund the deal with existing cash facilities.

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Talkback 9 comments

    W.T.F. Anonymous -- 11/02/09

    Telstra investing in China - Hey guys, how about building a mobile network in Australia that actually works more than 5Km from the CBD !!!

    @WTF Anonymous -- 11/02/09 (in reply to #320122925)

    That's no longer Telstra's concern. They tried in 2005 and were given no assurances and again recently but have been booted out of the NBN.

    As someone said, when Telstra were ousted, it's a big world and if they don't want to put in a proper bid, then we'll get someone from overseas to invest.

    Thing is, this works both ways, so no good complaining when the roles are reversed.

    Telstra aren't going to sit around twiddling their thumbs. We obviously don't want their money and China does.

    Its now up to Optus, Acaia or Axia, to supply your *new* comms requirements, good luck.

    sigh Paul -- 11/02/09 (in reply to #320122925)

    Next G works a long way from the CBD my friend. Next tme think before you comment.

    WTF Anonymous -- 12/02/09 (in reply to #320122925)

    Upgrade to Next G you dumb ****!

    To : Sigh and WTF reply Stuart -- 12/02/09 (in reply to #320123003)

    Geuss what? I am on Next G!
    No I do not have service in Surry Hills in Sydney or at my property outside Cowra (Used to have great reception at both when I was on CDMA)
    Telstras answer is - So! We are not in the business of providing phone services.
    Also I have been waiting since Sept 2008 for authorisation for the replacement of a failed Telstra handset (under warranty).
    I have a copy of the Telstra paperwork which says that the phone "Will cost more to repair than it is worth" and that the "Customer should BUY another phone".
    Last time I take a contract with the Telstra clowns. I seriously doubt that Optus or anyone else for that matter could do worse than Telstra.

    LOL Daniel Ramsey -- 13/02/09 (in reply to #320123016)

    "Will cost more to repair than it is worth"

    This means that you've physically damaged the handset, and now you're upset because Telstra or the Manufacturer won't replace it for you. Poor you.

    Also, in most cases, be smart - don't blame NextG, blame the phone you are using. And if you think that you can't do worse with Optus, think again :)

    Blame the hanset? davo from sydney -- 13/02/09 (in reply to #320123165)

    you gotta be kidding daniel, blame the handset? Who the f#$% do you think sells the hansets? You signup for nextg, you expect it to work. If you signed up for foxtel and couldnt get reception youd be pissed off. I can't get nextg at my place either, so I've stuck with my old gsm.

    re To : Sigh and WTF reply Anonymous -- 14/02/09 (in reply to #320123016)

    "Last time I take a contract with the Telstra clowns. I seriously doubt that Optus or anyone else for that matter could do worse than Telstra."

    If you seriously believe that, you are dreaming !

    more spam great! Jon in China -- 13/02/09

    So now on top of all the other spam I get on my China Mobile phone, I'm going to get Telstra spam as well. Great, just what I need.

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