Telstra has flagged price reductions for its broadband products and services as it fights to maintain market share in the highly competitive sector.
Chief executive David Thodey said on Wednesday price cuts were "imminent" as the telco giant wanted to compete aggressively on broadband offerings.
"In some parts of the market we've gone too far out of line and we need to come back," he told an investor briefing.
Telstra's most recent annual results showed a drop in fixed broadband takeup, but its wireless broadband revenue grew by 69.2 per cent to $587 million.
A strong focus of Mr Thodey's presentation to investors on Wednesday was improving customer service. "We must focus on our core business and our customers, this is where we create value for shareholders," he said.
"At its simplest, the next stage in Telstra's long-term strategy is to focus on satisfying customers, invest in new capabilities, and drive growth in new businesses."
Bahahaha.. oh now you think its time to drop your prices because of the split..
Telstra - you were a joke, you still kinda are. You are very very lucky someone like David Thodey has steped up and trying his best to pull you out of the dark ages..
Too little too late I think but.