Sensis lets 192 jobs go

Telstra subsidiary Sensis has dropped a little under 200 people in a restructure to improve the company's performance and realign the direction of one of its segments.

It's never a good time for job losses

Sensis' Prue Deniz

Of those to go, 150 will leave from the main business, mostly from Victoria, while another 37 full-time and five part-time will leave from the Universal Publishers business in New South Wales.

"We've conducted a review of our corporate operations and really looked at the way we're set up," Prue Deniz, general manager of corporate affairs at Sensis told ZDNet.com.au.

There were common functions which were being performed in different places across the organisation, she said. These duplicated services were being removed. The losses would be in such areas as marketing, IT and corporate support. Around 30 of the jobs to go were from IT, Deniz said. The realignment would achieve better execution, clarity and customer service, she said.

Reviewing operations was a long led practice, according to Deniz, which the organisation has been carrying out for years. "It's never a good time for job losses," she said. "We do have to make sure we focus on the right resources. These decisions are never made easily."

The jobs to go from the Universal Publishers business, which prints the Gregory's street directories, were predominantly on the production side.

"We're seeing a dramatic change in consumer usage patterns," Deniz said. "While the print street directories are still an option for people, people are increasingly turning to digital mapping devices."

Sensis was changing the direction of the business from being print led to being digitally led.

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Talkback 11 comments

    I hope Sol is embarrassed TelstraSpinMakesMeDizzy -- 19/03/09

    Seriously! Sol absconders back to the US with $20 million, and Telstra employees are losing their jobs left and right. Based on the avg $60,000 Aus pay, those 192 workers could be kept on for around $12million. Sol still gets $8million. Still too much, but a much closer to reasonable amount.
    Telstra shareholders need to sack the board for agreeing to pay Sol so much for the damage he caused.

    He wouldn't be. Mel Sommersberg -- 19/03/09 (in reply to #320126090)

    I'm wondering if this is included in Sol's magic 12,000 or not.

    Good one Kev. Sydney Lawrence -- 19/03/09

    This number will be small compared with the amount of Telstra Australian workers who will be out of work if the Rudd Government gives Australia's NBN to foreigners.

    Over time we could be looking at something like 10,000 out of work.

    Good one Syd! Bear -- 19/03/09 (in reply to #320126162)

    Sydney, do you count the Tasmanian Govt NBN bid as foreign?

    They'll employ hundreds in Tasmania... replacing the hundreds of skilled jobs Telstra has ripped out of Tasmania over the past decade.

    Two heads are better then one Grizzly -- 20/03/09 (in reply to #320126192)

    for each job the create in Tasmania they feed two mouths

    sol ab -- 19/03/09

    what a coincidence redundancies are announced in the same breath as the payout of the ceo.
    In a time when profitble companies can support staff, this organisation announces a restructure.
    Maybe the term should be a re"sol"destructure.

    They need to pay for mega-IT projects Anonymous -- 20/03/09

    With Sensis spending *way* too much on the "morph" project I guess this is inevitable.
    Consultants are expensive and they have been there for years.
    A decently managed internal IT section would hire more people, less consultants, and actually get the work done.
    Mega Project==Daycare for mediocre adults.

    Improving operations? i think not. Anonymous -- 20/03/09

    Well, all the comments about improving operations is a bit stupid. It's probably just a ploy to cut costs accrued due to poorly managed transformation projects running millions of dollars over budget and over time.
    This has nothing to do with the global financial crisis. Telstra and Sensis have a long history of overspending on projects that don't deliver. For shame.

    Improving operations Anonymous -- 23/03/09 (in reply to #320126268)

    did not think sensis had any other type of projects - they spend months in the business pot & poor IT usually get zip time to do it all.

    Sensis is bleeding Universal Publishers Anonymous -- 19/04/09

    There's no shortage of money at Universal Publishers ( the publishers of UBD & Gregorys products) since Sensis aquired it.
    Slashing nearly 40 jobs because they want to concentrate on Digital is just dumb.
    They think customers prefer GPS to the printed matter!
    GPS is unreliable ( especially in the city ) & the data is very dodgy. I'd never buy one. People I know who use them are very disappointed.
    Incidentally, sales are down on those gadgets too! There is nothing like a real book to hold & use - batteries are never needed & they don't talk back!
    The slogan for Sensis is 'People Commitment' - what a joke. They even have a 'University of Sensis' - apparently all tedious online courses for the staff to complete with no academic merit!
    Sensis's ultimate plan is probably to consume Universal Publishers till there's nothing & nobody left. Great news for Sydway!

    Sensis Is A Real Joke Anonymous -- 03/09/09

    Sensis is up to it's dirty tricks again, having worked for this horrible company it doesn't suprise me at all , everyone from HR, Sales in their Liverpool office are nothing but a joke!
    Rafic Bechara - crook, Neil Edgar - an arrogant 2 faced dickhead. Steven Riad, Nazi Masri - biggest crooks!! Hope the company goes bust! Glad to see their losing money. Karma comes back to you, for all the thousands of people that have been and gone.

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