Residential broadband: does Optus want out?

Australian telecommunications analyst Paul Budde is standing by his belief that Optus will soon withdraw from the residential broadband market.

Budde said that there is absolutely no doubt in his mind that Optus is in retreat from Australia's residential broadband market, adding strength to similar statements he made in a ZDNet Australia report last week.

"All signs are indicating that they want - in as nice as possible way - to get out of the residential broadband market," said Budde.

According to Budde, Optus' withdrawal from the residential broadband market could be as far as two years away, but it could also happen within six months.

Budde's claim is underpinned by observations of the company's investment decisions.

He said that while Optus won't upgrade its hybrid fibre/coaxial cable network as it is nears the end of its lifecycle, the company hasn't laid out any investment plan to protect its share of the broadband market.

"There is no serious investment that I would read as a long-term commitment to [residential] broadband," said Budde.

If Optus wants to demonstrate a long-term vision regarding residential broadband, Budde said, it'll have to show a financial commitment that competes with Telstra's billion-dollar investment.

Not everyone shares Budde's analysis of the situation.

Ovum Telecommunications analyst Jeremy Matthews said Optus won't upgrade its network to carry full digital service -- an exercise estimated to cost AU$300 million - unless its content sharing deal with Foxtel is passed by the Australian Competition and Consumer Commission (ACCC).

Matthews said its residential network service is a "lobbying point" for its negotiations with the ACCC.

It is widely understood that content provision deals Optus is tied into with overseas movie studios represent a significant cost burden to the company.

Budde agreed that Optus is using its networking to pressure the ACCC to accept the deal, but said that it will eventually pull out of the market anyway. He believes the withdrawal is likely to involve surrendering control of the network to Foxtel.

"It's totally the wrong timing to start talking about selling it off to Foxtel because competition [proponents] would be up in arms again," said Budde.

Budde said the carrier's residential broadband customer base simply isn't growing fast enough to make the service profitable.

Last year the company had around 543,000 customers on its residential broadband network, and Budde's not expecting that number to grow significantly this year.

In May 2001, Optus disclosed that its broadband cable modem service had 30,000 subscribers. Currently the company claims that around 65,000 customers use the high-speed Internet service.

Telstra ADSL, which launched in 2000, currently has around 140,000 subscribers. An additional 25,000 broadband the access ADSL network via Telstra resellers.

"What's 65,000 [cable Internet] users after four to five years of cable service in Australia?" Budde asked.

According to Budde, the cable Internet service requires hundreds of thousands of customers to become commercially viable.

Optus itself has given indications that support Budde's analysis. In April, a spokesperson for Optus told The Sydney Morning Herald that its residential customer access network wasn't profitable.

In response to Telstra's announcement on Monday that demand for its broadband services had doubled over the last six months, Optus launched aggressive pricing plans to drive subscriber growth. Pushing the price of its basic broadband offering down to AU$54.95, the company is hoping to achieve a 100 percent growth in its customer base.

Optus, said that its new pricing plans are a significant indication of its long-term commitment to the Australian market, but refused to be pinned on its definition of 'long'.

Optus recently completed trials of a residential DSL-based service, but the company appears reluctant to generate expectations that it it will be offered on the home broadband market in the near future.

"We have completed a proof-of-concept of the technology. We'll continue to evaluate ways to extend the reach offering once we are convinced it will be commercially viable," said a spokesperson for the company.

Requiring access to Telstra's copper network Optus said that Telstra's wholesale rates are key to determining the viability of any DSL business model.

The ACCC is expected to announce its decision on how it will regulate access to Telstra's copper network in August.

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Talkback 13 comments

    The news for Australians inter ...Dean -- 31/07/02

    The news for Australians interested in broadband just keeps getting better and better doesn't it!

    So many large corporations in this country seem to have a vision which doesn't exist at a point further ahead than next year at most , and seem to act as if customers have very short memories and a forgive us for all our ill deeds attitude.

    Believe me , you have Australians all wrong and we are sick of being taken for granted and treated like garbage; and we are slowly standing up for ourselves and not swalling shovels full of BS and rubbing our tummies any longer!

    Optus cable is great ... if yo ...Anonymous -- 01/08/02

    Optus cable is great ... if you can get access. I don't have cable for the simple reason that even though I live in an established residential area of Brisbane, neither Optus or Telstra have run cable past my door.

    Others I know have both cables running by their property but still can't get access because neither telco has activated it.

    Lindsay Tanner has it right - split infrastructure from services. Let the government be responsible for creating and maintaining the infrastructure until it is viable, and let Telstra, Optus, whoever compete for services.

    What I can't understand is why local councils didn't undertake to supply cable, then charge the telcos for using it. At very least they could put in an underground conduit and charge telcos to pull cable through it.

    > Telstra ADSL, which launc ...Indigo Montoya -- 01/08/02

    > Telstra ADSL, which launched in 2000, currently has around 140,000 subscribers. An additioanl 25,000 broadband the access ADSL network via Telstra resellers.

    Where are these figures from? They are in no way accurate. A report published by telstra indicated around 55,000 dsl-enabled ports as of may this year. There can't be more than 70,000 dsl customers on the telstra dsl network now. (this is including wholesale lines) and about 15,000 of these lines are for wholesale clients (and iprimus claim to have 3,500 of them ,as the largest telstra wholesale customer)

    There is no point in trying to continue to inflate the numbers.

    Optus would do better if they ...Anonymous -- 01/08/02

    Optus would do better if they included Units and townhouses in their cable plans.
    I live in a townhouse and have the cable running past the front of my place but they are not interested in getting my business.
    Looks like ADSL for me instead.

    Another lost customer Optus.

    Optus only has itself to blame ...Keith Styles -- 02/08/02

    Optus only has itself to blame for not getting a lion's share of the telco/broadband market.
    The opportunity appeared when T(H)elstra made such a mess of broadband/ADSL deployment thruout 2000/2001
    None of the Telcos compete with T(H)elstra. The monopoly is so well entrenched and the Infastructure so tightly controlled in
    T(H)elstra's favour, it is unlikely we will ever see broadband deployment at a reasonable price.

    I live less than 3 Kms from the CBD of Melbourne and less than 800 Metres from the local exchange and there is a cable at the end of my street, but no cable in the street.
    I also live in a townhouse which means the present Optus policy of "No connection to townhouses" and no more cable deployment, means I will never be connected to a cable.

    Is it the 21st century? Seems more like the 19th!

    If I had the option of using Optus, I would take it in an instant.

    T(H)elstra is just so arrogant knowing it will never have to face any real competition. It has total control over the exchange & copper network. It knows it doesn't need to lay or provide any more cable network, because NO Telco is prepared to invest when they can't compete on a level playing field.

    I wouldn't invest a bean in a network knowing I would have to bow and scrape to T(H)elstra or fight endlessly thru both legal channels and the ACCC before being able to obtain a competitve buying price for access to the network.

    I must say I find all of this ...Anonymous -- 02/08/02

    I must say I find all of this discussion (read bleating) from the telcos and providers about lack of customers or slow uptake of broadband quite bizarre. Along with hundreds of thousands of other potential customers, my access to decent broadband technology is non-existent (I do not consider paying for access twice using satellites to be decent). I want it, but cannot get it.

    I live in a relatively large, fast growing regional city, and about 1km from my local telephone exchange. Yet I cannot get ADLS and "cable" comes from satellite dishes. The best I can get is to pay for an additional line and get ISDN - limited speed and very expensive.

    I have no sympathy for Telstra, less for Optus and a dream that one day I will have decent Net access. And will the gods help those of us that live in "unprofitable" areas when the fools in Cantberra privatise the rest of Telstra - I think not.

    I think that if Optus want to ...Alex -- 06/08/02

    I think that if Optus want to put an end to their so called 'loss' in residential broadband they could spend the bit more to really market their product to the public. I have not yet seen any ads on TV that really focus on the promotion of broadband internet. This is 2002 and we need to be moving forward in computer technology. Australia is supposed to be one of the world's leaders in IT. It would look shameful to Australia's IT industry and leave a bad reputation on it before the rest of the world if they see us 'idle' and not standardising ourselves to current innovations. Optus could find a way to show residents who are frequent users of dialup that it is certainly more COST EFFECTIVE to use cable. I have certainly saved so much money on call costs. After adding it all up I saved 20 to 40 dollars a month on my phone bill plus I have the high speed! If you look at it carefully Optus are far cheaper, have better value for money and a much fairer policy compared to Telstra involving broadband internet. Despite the Optus TV/Foxtel negotiations taking place Optus could find a way to promote cable internet alongside cable TV, increase multimedia content through their native website and look at ways to integrate the two that can create a milestone for WEB TV in Australia. Broadband should not simply be about affordability but also what it can offer. It has potential that can attract the most 'cable TV only' literate users. It simply needs to be marketed effectively. Telstra may have the monopoly yet Optus has the potential to revolutionise the Broadband internet experience and bring it one step further that would see many people consider it afterall.

    Government Communications mini ...J Glenfield -- 07/08/02

    Government Communications minister is under the thumb of the free to air TV industry, in particular the Packer empire. Thats why they want to sell off Telstra, it is one less problem for the old archaic communications minister has to deal with, if they get rid of Telstra they will no longer be in the middle or confronted with bad press if the governement pushes the issue about expanding Foxtel and Optus's Cable network.

    What does this have to do with broadband internet? you ask! Cable internet is the same platform as Cable TV. It all started back then! I am sure there were never enough resources or education to engage the now stuffed up cable layout, because the government never could see the possibilities, as the (Packer dominated) press was always againts pay TV. Remember the start was difficult with too much controversy and it is still hard times.
    This Cable and Broadband network problem has been building up for 7 years. There was a documentary about it on ABCs 'Four Corners' about 3-4 years ago. The possibilities of broadband (Interactive TV, High Speed Internet etc) are enormous, the markets go beyond home use, think of corporate video conferencing, education video conferencing (great education for kids that have a disability and cannot get to school all the time). Of course free to air TV is threatened by this, most commercial Australian TV is not that great anymore, they need competition.
    I think Foxtel, Optus and Telstra have had a dificult time but quite succesful considering the negative influences mainly from the Government and the 2 dominant Media organisations.
    It has to be opened up and let the customers, small businesses, education institutions and medical organisations decide. Not the governement and 'two horse town' style media situation we have. What a strange dictatorship we have in this country, its kind of a happy dosile complacent version of dictatorship.
    Australia is falling very far behind in Technology and communications, we don't have a refugee problem, we don't attack other countries so make the government and especially the oposition get back in line with the real need for our cultural development.

    Broadband pricing too high I ...Anonymous -- 14/08/02

    Broadband pricing too high
    I have Optus cable already for TV and phone. Have not taken up the offer for Cable internat access as I think it is too high. If they wer to drop the price to $40 per month then I would sign up.

    I live in Greenvale, Victoria, ...Anonymous -- 14/08/02

    I live in Greenvale, Victoria, & can't get any cable access (optus or Telstra) or ADSL...would love to have access. Some friends have factories in West Heidelburg, Victoria. The Optus calbe passes thru EVERY street, but NONE can get 'connected', & yet 2 blocks away in the residential area connection is readily available. So why is Optus denying themselves good commercial customers, & crying poor about not enough subscribers. If this situation is happening in Heidelburg, how many other industrial areas is cabled & busines being refuesd access/service???

    there is another problem with ...Anonymous -- 24/08/02

    there is another problem with Broadband, Ten of the Top ISPs were given Licences for this product, annd to date I beleave have not done much about it. I agree there are ttthousands of People who want to get the faster connection and nothing is being done about it, just a big WhiteWash especially by Telstra and Optus to start with.

    cable t.v. on mobile Anonymous -- 23/09/08 (in reply to #120012451)

    i want live cable t.v. on mobile

    I am an ex Telecom employee an ...Martin Hubbard -- 12/10/02

    I am an ex Telecom employee and chose Optus cable internet because it represented better value and the company has a much more poitive attitude when it come to assistance. With the curent changes to Optus plans, I now find that to meet my download requirements I only pay $69.95 rather than $74.95 per month albeit capped at 3gb. It was a good deal until I found out that I was now being charged the $17.00 per month for the Optus phone that I had been getting rent free as a cable customer. Furthermore, the cable internet would increase by $10 per month if I disconnected the phone! As this phone was originally connected as a second line for my original dial up service and was now only a luxury, I disconnected. The net result (pardon the pun)is that I am now capped at 3gb, do not have the phone line and am paying $79.00 per month which is $5.00 more than before. How do they expect to keep their customer base?

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