Netgear gives Telstra a helping hand

Disappointed by slow broadband uptake in Australia, networking infrastructure manufacturer Netgear is offering customers a rebate for signing up with Telstra BigPond Cable.

Despite recent claims by Telstra that broadband take-up is increasing in Australia, Netgear believes more needs to be done to promote it to home users and small businesses.

-I'm a believer in Broadband," Netgear managing director Ian McLean told ZDNet Australia. -The take-up hasn't been as strong as many other countries in the world, and this is something to increase that."

To get the AU$60 rebate, customers must sign up for a 12-month contract with Telstra BigPond Cable, and quote the unique certificate number and dealer code obtained from Netgear.

The AU$60 is an incentive Telstra pays to channel partners for referring customers to BigPond Cable, and McLean said they are simply passing that on to consumers in a bid to increase the broadband market. He said Netgear does not benefit directly from the deal, but thinks that as the broadband market increases so will Netgear's business.

-Downstream from that there is potential business for out company, down the track," said McLean. -It really does go towards a market for home networking. Those people would need to buy a product through the reseller channel, and that's where our products are."

According to telecommunications analyst Paul Budde, it is this sort of support that is needed to drive broadband in Australia. -What is needed is a broad spread of support," he said, -It has to be a combined effort." He said recent increases in the size of the broadband market were the result of -everybody chipping in", rather than any specific promotions on Telstra's part.

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Talkback 4 comments

    Still not interested in any wa ...Yani -- 12/08/02

    Still not interested in any way , shape or form in Telstra cable due to their counting upload and download data in their capped data plans.

    If you get a 3gb plan , upload/download data is added to the 3gb total , whereas with other isp's the upload data is often not counted (up to a reasonable , but high limit).

    NetGear gonna missout then eh, ...Poo Bag -- 13/08/02

    NetGear gonna missout then eh, if they think people are that stupid that they don't think about the Total Cost of Ownership regarding BB!

    Why spend something like $200 to get BB put on, then $60/mth minimum, for a service which is just the same as modem (only faster). Surfing the net is what it is about.... while speed would be nice, I'd like to at least make myself rich first and save where possible.

    Spending 4 times as long for downloads while paying $20/mth is a small price to pay! I have all the time in the world to wait, and I get to make cuppas too!

    Well done Netgear, but while T ...Daniel Clarkson -- 15/08/02

    Well done Netgear, but while Telstra does not particularly care about their network (ADSL or Cable) I will not be doing anything about broadband access. Even now I have to use an initialization string on my 56K modem to get a reliable connection. There is no cable here, so that option is out.

    As for satelite, well, I cannot afford the cost of signing up with a provider.

    Overall, full marks to Netgear, but none to Telstra

    In reference to the Netgear an ...Anonymous -- 18/03/05

    In reference to the Netgear and Bigpond handshake, I feel that Netgear may well upgrade it's customer support before it ****umes the customers should reward them by purchasing their products. Put this together with their poorly considered embedded addressing and a purchaser may well decide that they have not quite got their act together.

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