ISPs unprepared for ending of rural subsidies

commentary Some of Australia's regional Internet service providers have been having a few anxious moments in recent weeks.

Renai LeMay, ZDNet Australia In one sense, their concerns are understandable. After all, the Broadband Connect government funding that they had been using to build rural broadband networks suddenly ran out this month -- leaving them high and dry without a drop of gas in the tank.

A replacement program has not yet come online, and when it does, the money available won't be as good as they're used to.

Seeing such a situation, you would expect these companies to start making some noise -- and they have, banding together for a trip to make their plea before the highest authorities in the land in Canberra.

However, your writer wonders why these ISPs weren't better prepared for the demise of the Broadband Connect individual subscriber funding subsidy.

Although the scheme ran out of cash a little early, it was due to finish up at the end of June this year in any case. The office of Communications Minister Senator Helen Coonan made this point when it told The Sydney Morning Herald last week that the ISPs were well aware the subsidy would be wound down when it got to a certain level.

In addition, Coonan has for 12 months now been making it plain the fundamental nature of the AU$878 million Broadband Connect package would change as it evolved from the old Higher Bandwidth Incentive Scheme (HiBIS).

This time last year, the Minister said she was considering setting aside substantial blocks of Broadband Connect for large infrastructure projects, rather than continuing to divvy the money up on an individual subscriber basis. That change is now well progressed, with the Minister planning to soon announce who will pick up that bulk funding.

Also, it's not as if the federal government has left the ISPs in the lurch, pitching in an extra AU$20 million to meet existing Broadband Connect claims, and pledging easy entry into a replacement subsidy program -- the Australian Broadband Guarantee.

All of this means the question needs to be asked -- were these ISPs so dependant upon government funding that they couldn't weather several months alone until the Broadband Guarantee started to kick in?

Even if you don't take these specific circumstances into account, however, there are dangers in relying on government funding for your business model.

A change of government in an election year could wipe out your ability to keep yourself afloat.

There's no harm in getting a government handout when it's available -- just as long as you have a backup plan if the feds change their mind.

What do you think of the government's actions in closing the Broadband Connect individual subscriber subsidy? Fair call or are Coonan and her department not in tune with regional needs? Drop me a line directly at renai.lemay@zdnet.com.au or post your feedback below this article.

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Talkback 6 comments

    Not really... Anonymous -- 21/03/07

    The whole point of the government subsidy as I see it was to provide industry an incentive to provide broadband to regional areas where it was not ecomonical to do so.

    Businesses answered the call and were working on building the infastructure and have now been left high and dry by the government. This will leave a very sour taste in the mouth of the industry and make them much more cautious of putting their own funds into any such scheme in the future.

    For the sake of saving a few $$ (cause the future fund needs more) these regional providers have been left in the lurch and rural internet users are going to suffer the consequences.

    Sure it could be said the industry wasn't very well prepared -- what could they do? They were operating in an environment that was completely reliant on the goverment's support. The providers that stuck their neck out to try and help the problem have now had it bitten off by the government.

    You don't know much about business Ben -- 21/03/07

    If you stop and think about it for a minute, these companies don't actually get the subsidies until they connect the customers. That means that they must stump up the cash to build out the infrastructure. I'm sure that most of these companies resorted to financing to get the needed cash and were counting on using the subsidies to help pay off that financing by signing up enough customers before the scheme expired.

    I have read in another article on another site today that Internode are out $1.5 million and were going to be hooking up at least 600 new subscribers - at over $3,000 per subscriber you don't have to be a rocket scientist to work out that it's a fair chunk of change and you can see why these companies are pissed.

    Bleh Anonymous -- 22/03/07

    Oh boo hoo, move to the city!!

    Individual users not the prize Anonymous -- 22/03/07

    My experience of working with ISPs involved in the broadband connect scheme is that the individual user is a necessary tick in the box for them to get the funding to build their network.

    After that, the real prize is the business grade customers (not covered under broadband connect) which the ISPs can then offer services to on the new infrastructure paid for under the scheme.

    That is why they are upset. there is no real money in individual users - and not even that much in the small regional business market (unless someone builds your network for you).

    The ISPs knew it would all come to an end and they should not have been caught out.

    Incentives my ar** Anonymous -- 22/03/07

    We are a medium sized ISP that has operated since 1995. I understand the ISP business better than Mrs Coonan and I know
    whate are real incentives and political tactics. These opportunities require extensive analysis in order to
    evaluate their advantages and disadvantages. To date these subsidies only have only little benefit after the customers are
    connected and after the loan is paid off for infrastructure. I pay the taxes so the government gets their kick back guranteed,
    and teak great risk in making 10% margin on ADSL.

    Alternate is to use Telstra Wholesale, but they charge me 30% more for wholesale than retail.

    Its too much risk to take. Besides, if my business goes under, no liberal politician will lose any sleep, after all my company name is not Telstra.

    HIBIS scheme Anonymous -- 23/03/07

    I live in rural S/Western Australia. Old prewar copper &
    best that Telstra could offer was ISDN modem. Bordernet could offer full Sattelite uner HIBIS. Telstra could'nt cos I had ISDN. Very happy with my choice. No cost , Cancell one Phone connection & average saving around $100. pcm. Don't knock Johnny's Govt. Been very good to me & at least 50 others in my district.

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