The Interoperator SMS Issues Industry Code aims to provide guidelines for how marketing SMS messages are delivered. This includes defining the types of messages which can be transmitted in bulk across networks to customers.
Because ACIF is a telecommunications body, the code targets carriers and carriage service providers and requires these organisations, in turn, to impose the code's requirements on the originators of the SMS marketing messages in transmission contracts.
Public submissions on the draft code, which was outlined by the Australian Communications Industry Forum (ACIF), are currently being considered.
Holly Raiche, project manager at ACIF, said it is hoped the code will go to the Forum's board in April for approval.
ACIF's working committee is currently going through the public submissions, and will then finalise its position about the content of the code.
