Broadband takeup in AU slows

By Patrick Gray
20 March 2003 03:40 PM
Tags: takeup, broadband, accc, gray, patrick, budde, percent, quarter
Australia's take-up of broadband technologies may be slowing, according to figures released by the Australian Competition and Consumer Commission.

The rate of broadband adoption has slipped by around 13 percent, from 29.2 percent in the April-June quarter last year to 16.4 percent in the October-December quarter.

ACCC Chairman Professor Allan Fels says that the biggest drop occurred across ADSL services.

"In the April-June quarter growth in ADSL take-up was 51.4 percent, but this declined to 24.1 percent in the July-September quarter and 16 per cent in the October-December quarter," he said.

Industry analyst Paul Budde says the figures show that Australia is continuing to slip behind the rest of the world.

"I'm disappointed. It's still growing and that's great, but if we keep on growing at this rate we'll never catch up with the rest of the world," he told ZDNet Australia.

The report says that at the end of December 2002, there were 363,500 broadband users in Australia, up by 51,300 since September 2002. Budde says this is very much in line with Telstra's goal of achieving broadband subscription numbers of one million by 2005.

But he says that we need to accelerate our growth, because even if we meet Telstra's goal it will "only increase the gap between us and the rest of the world".

He cites OECD statistics which show that Australia has slipped from 12 to 19 on the list of OECD countries' use of broadband.

"We'll wind up on the 40th position on the list [by 2005]," he said.

Budde was also quick to point out that in Korea 85 percent of Internet households have broadband, in Hong Kong the figure is 80 percent and that Australia's statistic is closer to 7 percent.

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Talkback 15 comments

    Gee I wonder why it has slowed ...Anonymous -- 20/03/03

    Gee I wonder why it has slowed, maybe because there are still a lot of people in Australia that still can't get a broadband connection such as ADSL. Hmm I wonder!

    Until the price of Broadband c ...Anonymous -- 20/03/03

    Until the price of Broadband comes down, many people just can't afford to take it up - even if they wanted to.
    Reduce the price and more people would be taking it up.

    Did these guys ever go to scho ...Anonymous -- 21/03/03

    Did these guys ever go to school or uni? They have the brains of children.

    Of course broadband take up is going to slow down if we are offerred nothing but plans that resemble the biproduct of having gone to the toilet.

    Telstra's broadband packages are a joke. The monopoly that is Telstra needs to stop worrying about maintaining (or increasing) their $4 billion annual net profit and start offerring attractive packages that will entice people to sign up.

    300mb? 500mb? 3gb? What the hell is wrong with Telstra and Optus. In no way is that enough to "surf the net and download movie clips/trailers" as they falsely advertise on TV. Both those companies have done nothing but whine about how take up is slow - but don't realise that its because they offer packaged dog poo as an internet service.

    Looks like a couple of CEO's and government politicians could use a brain IMPLANT!

    I personally know of 3 workmat ...Axel de Groot -- 21/03/03

    I personally know of 3 workmates who would dearly love to have ADSL but cannot get it. It is UNAVAILABLE in their area. Thank you Telstra for pairing their lines. This is the reason given.

    Install costs & availabili ...Anonymous -- 21/03/03

    Install costs & availability - these are the two major factors I can cite IMHO. It's why I have been slow to adopt. Including modem and setup costs the average person would be paying 80-100 dollars a month for a reasonably acceptable speed and download limit from the "big names" (Telstra, Optus, iPrimus et al). Without generally *perceived* benefits over a $25 dialup package, what's the point? Give us more *real* Australian content/news/information/live events, and *decent* online shopping services form big names (e.g. not the tiny subset of offerings from Myer, DJs, Coles etc) and more people might see some benefits. And second, yeah availability is still an issue... I am moving to Newcastle for work and 3 of the suburbs I would like to live in I can't get ADSL in. And that's a pretty decent-sized city now, it seems crazy to me. I know there are technical issues to overcome and time factors etc, but we cannot expect to move forward with something we can't physically use in many cases.

    Incompatible RIM systems are o ...Anonymous -- 21/03/03

    Incompatible RIM systems are one contributing factor. The costs are coming down, particulary with the unlimited download packages now available. However the Metro market is going to dry up without some serious infrastructure upgrades.

    RIM = Slow broadband takeup. I ...Anonymous -- 21/03/03

    RIM = Slow broadband takeup.

    It's not the cost of broadband that is slowing down broadband takeup. IT IS SIMPLY THAT WE CANNOT GET IT.

    Those who are technology savvy and live in modern housing estates cannot get broadband (ADSL/cable) due to Telstra's rampant installation of RIM boxes which are not compatible with ADSL.

    Another reason why takeup is s ...Anonymous -- 21/03/03

    Another reason why takeup is slowing is because you can't download decent/popular Mp3s anymore. All the good websites have been closed down.
    I'm sure this was a reason why many adopted broadband in the 1st place.

    Price is definiately a big fac ...John Walczak -- 09/04/03

    Price is definiately a big factor, and it's not only ADSL, there are other broadband technologies such as wireless which could be adopted, especially in places where ADSL or Cable is not available.

    Emerging wireless technologies are the future of networking and in turn the internet. But don't forget this all costs money.

    Installation of any broadband at home can get quite expensive and then there is the monthly price which isn't cheap enough for everyone. I am only a student at uni and would love to have decent broadband connection but for me it's just not feasible at the moment.

    Some useful points i learned in year 11 economics were:

    Monopolies (Telstra) are not good for consumers, they set the market price for their services and force consumers to pay it.

    If the Government was serious enough in increasing broadband uptake it would make it more available/accessible and cheaper so that the demand was greater - simple supply and demand economics !

    Price isn't just the only thin ...Anonymous -- 11/04/03

    Price isn't just the only thing why Broadband takeup has slowed...

    It is poor infrastructure of the phone lines and cables (not even avaialbe in some areas).

    In my area where I live, we have it while our phone cables are old and cannot take ADSL.

    Satellite is too expensive and not worthwhile.

    Next and only option.. 56kps Dial-up "Narrowband" internet.

    About time the goverment spends BIG on IT before it is TOO Late. This should be a pirority instead of spend big on themselves !!!!

    I can't get cable as there is ...Anonymous -- 18/04/03

    I can't get cable as there is no cable in the area (Foxtel installed satellite dishes for TV instead) and ADSL is out because of Telstra RIM technology (although the local exchange is ADSL enabled). I live in a new estate which has been awarded for its design and houses many IT workers......I live in a broadband wasteland.....no uptake here!!!!!

    It is not surprising that Tels ...Anonymous -- 29/04/03

    It is not surprising that Telstra's Broadband offerings in Oz are falling behind the rest of the world.

    After all, afaik its Aussie profits are being used to prop up its Hong Kong subsidiaries - not local service improvement.

    Imho the effect is that Australians are subsidising cheap fast Internet in Asia.

    Disappointing, of course, beca ...Anonymous -- 21/05/03

    Disappointing, of course, because the infrastructure is absent. Incompatible RIM stops many modern household from getting broadband. Aren't there no solution at all?

    Hi good points all and all cor ...Anonymous -- 14/06/03

    Hi good points all and all correct.
    But it comes done to bang for the buck for me. You guys that cant get it I feel for, i have it and can't afford it.
    Consider this:
    Free phone.

    56K modem connects at 54666Kbps

    Digital line to the exchange a few blocks away which was done when they laid Foxtel.
    The Foxtel cable is supposed to be fibre optic in the suburb with cable from the street.

    ISP $24.95 per month unlimited downloads and I stay connected for up to 3 days. (currently 11:06)

    Yeah if I want Foxtel I can have it and either ADSL or Cable Internet.

    But I reckon it's a bloody ripp off.
    Why the infrustructue is in place as others have said so why not give it to the masses. It will have to come down to $30.00 to make me change.

    OBNOXIOUSLY GREEDY providers a ...Raymond Owen -- 09/10/03

    OBNOXIOUSLY GREEDY providers are the at the root of our reluctance to embrace broadband.

    With high setup costs and the bully-boy tactic of having to sign on for 12-18 months or more is repulsive to me.

    I like to try a provider before I commit myself. The current provider I am with provides a dismal dial-up service, but I can change if I finally get fed up.

    If his dial-up is so pathetic how can I trust his broadband.

    I might not be technically savy in reasons for extra download weight needing so much extra money from my pockets, but even I know that a few mb extra do not have any extra wear and tear on copper lines.

    Maybe providers have taken a page or two from the banks page of philosopy/attitude toward the public.

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