BroadSoft picks Sydney for new operations centre

VoIP application developer BroadSoft is planning a new Asia Pacific operations centre in Sydney as it seeks to attract more telco customers.

The centre, which will handle training and regional technical support, will be co-located with BroadSoft's existing Chatswood R&D centre, which builds client-side applications for use by telcos and other VoIP service providers.

A manager has already been appointed to oversee the centre, which will employ up to 12 extra staff over the next six months.

"Clearly our business in Australia has been growing, and we've gotten to the point where building out facilities in Sydney made sense," CEO Michael Tessler told ZDNet Australia. While the main responsibilities for the operating centre will be in supporting Australian deployments, it will also act as part of a follow-the-sun support team with its European and North American counterparts.

In Australia, BroadSoft has 14 major customers, including Telstra, Internode, AAPT, Commander and iiNet.

One notable absentee from that list is Optus. While parent company Singtel is a BroadSoft customer, BroadSoft's new APAC head, Joanathan Reid, said there were no immediate plans to pursue an Optus deal.

Despite that, expansion opportunities in Australia were strong, he predicted. "We've got a lot of confidence in Australia. We've only just scratched the surface," he said.

"Where BroadSoft makes its money is on the user licence deployments," Reid said. That revenue would only appear after projects, which typically take 12 to 18 months to develop, were completed. In the region, Hong Kong, Thailand and Taiwan would be the major targets for the company.