Banks take to the air for mobile customers

Brick and mortar banks are fast catching up with click and go customers. This is driving the need for new, innovative ways for banks to reach customers and stay connected to their information and services needs whilst on the move.

In the year 2000, there were about 60 million internet enabled terminals worldwide, of which two thirds were WAP enabled terminals. By Nokia's estimates , this will increase to about 200 million internet enabled terminals by the end of this year, of which 85% are WAP enabled terminals.

They believe that by 2002, there will be more mobile phones connected to the Internet than PCs. If that proves correct, then Bank of America (Asia) and Overseas Union Bank are literally taking to the air at the right time by broadcasting existing banking services to within reach of the mobile consumer.

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