Aussie Wi-Fi lost with Starbucks' stores

Starbucks plans to close 61 of its 84 coffee shops in Australia stores, which will likely result in at least half of its Telstra wireless broadband hotspots dropping off the radar.

Starbucks currently has 37 stores equipped with Telstra's wireless hotspot service, with 11 located in Victoria, six in Queensland, 17 in New South Wales, and three in Canberra.

However, announcing its plans yesterday, Starbucks committed to keeping just 23 stores open in Sydney, Melbourne and Brisbane, meaning that Canberra is likely to lose all three of its Starbucks Wi-Fi hotspots. The closures would see the loss of at least 14 other stores in the states it will maintain operations in.

It was still uncertain as to which stores in these states will remain open, according to a spokesperson from the coffee giant's publicity agency Edelman.

Both the coffee giant and Telstra declined to comment on the fate of the Wi-Fi hotspots.

Starbuck's customers in South Australia and Tasmania, however, will only miss the coffee since none of the four stores in those states were equipped with Wi-Fi.

According to a media spokeperson for the company, there may be further changes announced along with its earnings in the US tonight.

It is still unclear as to whether any IT staff have been affected by the planned closures. The spokesperson told ZDNet.com.au that Starbucks is in a "media blackout" until the earnings announcement.

Starbucks has been a key outlet for Telstra's wireless hotspot service, which includes numerous hotels, fast-food chain McDonalds, and Qantas lounges. Telstra claims it has over 1,000 hotspots in Australia, with McDonalds being its largest partner.

Talkback 13 comments

    rofl Anonymous -- 30/07/08

    lol any wonder they are removing WIFI Hotspots, any idot can use this simple formula.

    Telstra = FAIL!

    Why do you think they are shutting them down? Because Telstra monopoly is slipping to other wireless Internet providers like Virgin, Optus, Vodaphone,3, iBurst who offer CHEAPER SERVICE!

    Who really wants to pay $150 per gb?
    When the average "wholesale" rate per gb in Australia is around $1.10.
    Thats 150x markup on price for Telstra subscribers!!

    WTF? Anonymous -- 30/07/08 (in reply to #320108054)

    How does WiFi access get associated with 3G wireless usage?

    FAIL!

    Rofl? Anonymous -- 30/07/08 (in reply to #320108054)

    MMm $150 per GB.. don't know where you are shopping.. but last I checked, $119 3gb, on mobiles and with bigpond about the same, though with unlimited access to their gaming, downloads, movies etc unmetered sites..
    Oh yeah and hey I can actually use it outside of the city, like 50km away.
    Then let not mention that Voda buy their capped speeds from the OPTUS netowrk, and again where the hell did you get wholesale rate for Telstra wireless, when telstra do no wholesale the wireless service?
    And they sure has heck dont charge $150 for a GB on the ADSL/cable net..

    Then again most of your comment was irrelevant and your pricing formula flawed..
    Where orifice did you pull the figures from?

    Goose Anonymous -- 31/07/08 (in reply to #320108065)

    They charge $150 / GB for every extra GB you download past your monthly allowance on adsl and cable.

    The orifice he pulled his figures from is called http://www.bigpond.com

    re Goose Lay a golden egg now dope -- 31/07/08 (in reply to #320108094)

    When surfing at Starbucks the user would be on WiFi and get unlimited FREE traffic.

    What you on about Adam Nelson -- 31/07/08 (in reply to #320108054)

    There closing due to the whole "We want a starbucks on every corner" idea. They gave up and found loosing money when US recently tanked

    Adam

    Tasmania Anonymous -- 31/07/08

    Starbucks coffee will not be missed.

    Starbuck Coffee = Epic Fail Anonymous -- 31/07/08

    The reason Starbucks closed was the lac of good coffee, it might work in Sydney where people have no idea of a good coffee but in Melbourne we are more cosmopolitan. Starbucks should have used optu$ as they are identical in stature, embarrassing, overpriced, you get a peanut service and you are charged for a gold nugget much like Starbucks.

    Starbucks=optu$=iPhone overrated rubbish.

    Idiot Anonymous -- 31/07/08 (in reply to #320108117)

    Pull your head out of your orifice. Although I agree Starbucks coffee is appalling, where does the "but in Melbourne we are more cosmopolitan.." comment fit in? This brings so much value to the discussion and adds a lot of intellectual weight to your argument. Well done idiot...

    no respect Anonymous -- 01/08/08

    Nice to see that no one (including article author) gives a crap about the STAFF who will loose their jobs over the closure of stores. I mean, who really gives a toss about wi-fi in comparison to job loss?

    Uhh.. this is the I.T. section Anonymous -- 03/08/08 (in reply to #320108270)

    The story is about the Wi-fi hotspots in Starbucks, not Starbucks closing it's stores in general. This article is about the I.T. side of the closure.

    If you want a general article I'm sure you can find a few to pay your respect.

    rofl - you knob Anonymous -- 02/08/08

    How can telstra control Starbucks?

    Your a moron - every Mcdonalds stores used Telstra Wifi - not to mention other places..

    Why dont u grow a brain and get a life.

    SA Anonymous -- 03/08/08

    Correction: All three Starbucks stores in South Australia DID have Telstra WiFi, which I used regularly in the city and Glenelg stores.

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