2007: How was it for Telstra?

Was 2007 a good year for Telstra? Possibly. Was it a good year for Telstra's lawyers? Definitely.

Telstra brought in the year in pretty much the same way it sees it out: spanking hefty amounts on legal fees, slamming the government's communications policy and bemoaning the state of the regulator.

January saw Australia's biggest telco gearing up to wage legal war on consumer watchdog the ACCC after it claimed the regulator had set wholesale broadband pricing at levels lower than the actual cost to the company of supplying the infrastructure.

In April, Telstra's lawyers were earning their fees with a victory against the ACCC. The Federal Court ruled that a competition notice served on Telstra in 2006 -- which claimed a price increase made in March of that year meant the wholesale price of line rental rose above that of its retail price -- was invalid.

A victory, cried Telstra. A disappointment, cried the ACCC, which had already lifted the notice two month previously anyway. A shame, cried the other telcos, who had been gearing up to sue Telstra over the alleged competition breach or at least encouraging the ACCC to do so in their stead.

A second legal battle between the pair emerged late in the year, when a case brought by the ACCC saw the Federal Court rule in its favour that Telstra had misled consumers over the extent of the telco's 3G coverage.

But it's not all been about lawsuits for Sol and friends. 2007 also saw Telstra launch Next IP -- the company's $1.5 billion IP core -- aimed at enabling more converged services for customers.

The telco also took the wraps off the first stage of its IT overhaul, known as release one, which went live at the tail end of the year. Release one will save the company $100 million annually, and see the telco move towards greater purchasing of out-of-the-box systems.

In June, Telstra lost out in its bid to build the nation's WiMax network -- and around $1 billion in funding -- when the government handed the contract over to OPEL, a joint venture between Optus and Elders.

At that point, Telstra did what it does best -- or at least most often -- and fetched the lawyers, suing Communications Minister Helen Coonan and alleging the full amount of the available funding was only revealed to the winning bidder, OPEL, and not itself -- a case that it lost in November.

Perhaps grown weary of the hate-hate relationship between herself and Telstra, then Communications Minister Helen Coonan handed over one notable decision affecting the telco to a third party.

In September, Coonan passed the baton on allowing -- or otherwise -- Telstra's planned switch off of its CDMA network to Attorney-General Philip Ruddock.

Throughout the year, Coonan has remained sceptical over how well the CDMA replacement, Next G, has been performing, and told ZDNet Australia in November that the network had "enormous problems".

The handover followed her decision to pass a draft guideline forbidding Telstra from closing the CDMA network until the Attorney General dubs Next G equal or better in coverage and performance to CDMA. Pretty much what Telstra says it does already, but independent auditors are currently testing the strength of those claims.

Meanwhile, Telstra was encouraging users to change to Next G ahead of the CDMA closure, offering a $100 credit against switchers' bills, among other incentives and launching new phones designed to appeal to bush users.

Next G received much TLC from Telstra throughout the year. Aside from an increased range of 3G devices, both phones and laptop data cards, Telstra upped the speeds of Next G compatible hardware to a theoretical maximum download speed of 7.2Mbps.

Earlier improvements included an extension of Next G's range and, with the year drawing to a close, the telco reported over two million users on its 3G networks.

And it wasn't just 3G getting polished up: Telstra's cable network got a speed boost in 2007, reaching up to 30Mbps download in Sydney and Melbourne. The telco even went so far as to hint if it lost out in any future government fibre plan, it would lavish its loving on cable instead.

The Howard government's plan to take a "high speed broadband network" -- read fibre-to-the-node -- to Australia's metropolitan areas brought out the finest level of mudslinging between Telstra; its main rival, the Optus-led G9 consortium; and the ACCC in the middle of the year.

Telstra's CEO said the company wouldn't get involved with the fibre plan. Its chairman said it would. Telstra said G9's proposal would mean higher prices and lower speeds. G9 members said Telstra's proposal would end competition and promote a monopoly. Discussions between the government and the telcos reached an impasse -- then passed it.

However, with the election looming, by November, the Coalition was not alone in wanting to get tough on Telstra. Labor showed its muscles and hinted at a tougher stance on the operational separation of Telstra, while the Coalition's Coonan even went so far as to suggest structural separation could be on the cards.

Post-election, Coonan was no longer Communications Minister, replaced by Labor Senator Stephen Conroy, who became Broadband Minister. And as he took on Coonan's mantle, he looks set to take over her fractious relationship with the incumbent.

After Conroy took up the position, he spruiked the party's AU$4.7 billion commitment to fibre. Telstra was quick to threaten to take its ball and go home, saying it would only get involved in a fibre network on its own terms. Needless to say, terms that would remove any open access provision and see Telstra giving a two fingered salute to its rival telcos.

Conroy dismissed the comments by Telstra CEO Sol Trujillo as "jockeying". Whether he will remain so sanguine in 2008 remains to be seen.

Like this article? Click below to send it to your mobile for free!

Advertisement

Talkback 23 comments

  1. 2007 How was ot for ZDNet? Anonymous -- 27/12/07

    Jan 1st Jo Best wrote an article twisting the truth around to make Telstra look bad.

    Jan 2nd write a derogatory good news story about Telstra only to try and make them look bad.

    I could keep going on but I hate repeating myself with meaningless garbage, unlike ZDNet.

    1. Go Telstra. Sydney Lawrence -- 28/12/07

      Tend to agree with Anonymous and would hope that Jo Best does not fall into the Howard, Coonan and Michael Sainsbury trap.

      Those mentioned above (not anonymous) felt challenged by Telstra (the eight hundred pound gorilla lol) and made it their business to demonstrate their own power and ability to dominate by attacking Telstra even if it meant the use of distorted and dishonest means.

      Australia now has the situation where the ACCC has created a false market by encouraging Telstra competitors to freeload on Telstra and are not encouraged to invest in their own equipment which would create a base for genuine competition.

      A perfect example of the Howard Government lunacy and a demonstration of its vendetta against Telstra, was the 1 billion dollar gift to Opel to build a network to compete with Telstra. If this folly is allowed continue by Senator Conroy it will prove a financial disaster for Opel and a sad lesson for the Australian taxpayer.

      Let us hope that the fanatical Telstra bashers regain sanity and reality and allow Telstra to become the world beating Australian company that it can be.

    2. Correction Jo Best -- 28/12/07

      I took up my post at ZDNet Australia in June of this year so there are no articles from me on Telstra or any other subject dated 1st January, 2nd January, or any other January.

      Not until I get that time machine working, that is.

    3. ha ha Anonymous -- 28/12/07

      firstly, anonymous: nobody can make telstra look worse than they already are. Jo is great at exposing them. if you don't like that i assume you are a shareholder.

      secondly, Sydney: get a life and stop talking crap. just for once.

      thirdly, Jo Best: ha. love your response. don't let the b******s get you down and keep up the great work.

    4. Loud and clear Anonymous -- 29/12/07

      I think the message is simple. zdnet have certain companies they will never write stories about without twisting words (and often facts) to make that company sound bad … and Telstra is on the top of that list. You can deny this but having read at least 90% of the telco stories on your site in the past 12 months (6 months by you) there is one common thread, it you mention Telstra try to make them sound worse then they are, if you mention any of their competitors try to make them sound better then they are.

    5. ? anonymous -- 31/12/07

      does anyone think that people who lie about when this journalist started and writing stories when he wasn't there shouldn't really be commenting on twisting facts?

      and don't worry about making Telstra look bad, they do that all on their own.

    6. Lie, twist facts? Steve -- 18/01/08

      I read the first comment as highlighting the fact that almost every day ZDNet (and writers such as Jo) write articles about communications and seem to find a way of twisting the story against Telstra. I have read many stories on this site (as well as the likes of News, The Australian and CNet) that have an obvious bias against Telstra, even stories that have nothing to do with Telstra the author often finds a way of adding a derogatory comment about them.

    7. Good reply Anonymous -- 08/01/08

      Doesn't mean that during the second half of they year you didn't do exactly that. Get that time machine working and we'll see what you do with it.

    8. Go Jo you have the mojo! Anonymous -- 03/01/08

      I started reading more of ZDnet because of Jo Best's articles.

      She has a natural ability to get dumb, fat and happy Telstra execs and marketteers to respond to her articles because unfortunately they take themselves too seriously.

      This gives us a better insight into what is really going on.

      Keep up the great work Jo and please bring on more of the same for 2008.

    9. i agree completely Anonymous -- 03/01/08

      jo best rocks. keep the pressure on telstra and the rest!

    10. Jo, you are good but... Anonymous -- 04/01/08

      Your writing is good to a point but when there is a real positive Telstra story or when it is plainly obvious they are being singled out why do you still persist on trying to spin the story to appease the readers that are anti-Telstra, this will only make people believe that you are not a truly impartial member of the media. Antony Oliver’s comments below clearly outline a several points that nobody in the media want to address.

  2. Money talks Anonymous -- 28/12/07

    How was it for Telstra?
    Well, if you were on the payroll they were great.
    If you weren't then they sucked at what they do.

    Is Australian telecoms better since 2006? By world standards definitely not.

    if you are a lawyer or marketeer you may dispute this reality.

  3. Telstra apologists, get real! Not Happy Sol -- 29/12/07

    My mobile coverage was great with vodaphone and no sneaky billing behaviour.

    Switched to Telstra due to work insistence that my Vodafone coverage was inadequate.

    First problem, can only get a 2 year contract and service/coverage/billing is appalling. (Job lasted a month now I'm stuck with Telstra.)

    Every time I get to talk to someone it involves average of two and a half calls before the other person and I can hear each other. Telstra charge for all these "extra" calls?

    Phones were automatically configured to switch to message bank after a few seconds, meaning the caller was charged, I am then charged for message bank service and also charged to retrieve message and return call! Telstra tried several times to tell me that they couldn't deactivate message bank until I said I would sue them if a worker fell off a ladder while desperately trying to answer the phone before it diveted to message bank. Hey, suddenly it was possible!

    In the spirit of Ted Bullpit Someone should blow Telstra up!

  4. Way to go. Sydney Lawrence -- 31/12/07

    I am astounded at the level of childish drivel that spews from the pens of the anti-Telstra Brigade.

    I am certain that the companies who these people hope to support are being done no favours by their infantile argument. Telstra was, is, and will be the only Australian company with the capacity to deliver Senator Conroy's high speed broadband that Australians demand.

    The desperation of others to maintain the Government handouts, the freeloads on Telstra, which allows many to remain viable, the self seeking truth twisting articles that are presented are shameful and unhelpful.

    We have seen the Howard Government, via Senator Coonan, donate 1 billion dollars of Australian taxpayer money to Opel in an effort to placate the companies in opposition to Telstra. A futile operation that will result in disaster for Opel and great loss for the Australian taxpayer.

    Please Senator Conroy let Telstra build the required network for Australia, save the 4.7 billion proposed to assist the build and if possible, pursue the retrieval of the 1 billion planned for Opel.

    1. anti Telstra brigade Simon -- 31/12/07

      What you choose to call childish drivel is what normal people call truth!

      Telstra attracts so much negative press because they do so many negative things. Telstra has consistently gouged the Australian public and reduced customer service. They have stifled competition and blocked delivery of adsl to thousands of Australian families.

      You don't forget or forgive vindictive behaviour from a service provider, especially for such critical services as telecommunications. Customer Sat is of little interest to Telstra management, as is evidenced by its remuneration schemes.

      I am astounded that you mention Michael Sainsbury, he's one of the best in this country and has covered all the players in this including Optus, AAPT, TCNZ etc. Talk about shoot the messenger! The fact that Telstra provides so much material of public concern should tell you something about your beloved organisation.

      Telstra has let this country down in a BIG way. It has let it's shareholders down with short sighted "bonus driven" strategies and cost minimisation at the expense of service levels. Watch what happens to your shareholder value when the US management take their bonuses and depart next year.

    2. What is the truth? Antony Oliver -- 02/01/08

      1. Around 15 years ago the government privatised Telstra, prior to this they had a 100% monopoly

      2. In the 1990’s a concerted effort was made by all parties, including Telstra's own senior management to assist competition and help the likes of Optus to enter the market by selling them services at little to no margin and incurring many costs that should have been shared by all parties (speaking of handouts!)

      3. A blame Telstra mentality was developed so anytime anything went wrong all competing resellers simply blamed Telstra, this founded the unjust stereotype still being used today

      4. Since Telstra started standing up for itself and demanding a level playing field everyone has simply gotten even nastier.

      People talk about monopoly, the only monopoly is the copper in the ground and the buildings the copper terminated at and the ACCC has that under control albeit a prices that discourage investment by anyone.

      There is no monopoly in mobile networks but Telstra is the only one willing to push past 95% or 96% network coverage and what happens, they get bagged for using their own money to build their own network. If you have poor coverage then switch, if the other companies have decided you are not economically viable to provide a service in your area then that is not Telstra’s fault.

      Any company can go into any exchange and install their own DSL infrastructure but other then Telstra no company has gone beyond the major cities. Why you might ask, because they are not economically viable. If you are in an area that can only get ADSL1 then that is because no other company considers you profitable enough and in many cases Telstra is losing money to provide you the service you have.

      They can earn as little as $4 per month from a copper service, $48 per year to ensure you have a working copper line. If this breaks a technician needs to go out and fix this, the cost of sending someone out for a drive to fix your line could cost them $300. Who pays for that? Telstra. In other words 5 years of income down the drain.

      Workforce reductions? Overseas call centres? Highly paid CEO’s? Legal disputes? Lack of investment in copper?

      Come on Jo and the rest of you, we all know every company looks to maximise efficiencies and streamline operations which eventually result in job reductions. Companies all over the world are sending menial work overseas, including Telstra, so why is it only Telstra that gets bagged for it? Sol is not the highest paid CEO and is not the lowest but he is singled out why because it’s a popular target! I am sure I could do a search and find dozens of other companies going to court to defend their rights but once again Telstra seems to be the only target. And finally the lack of investment in copper, would you invest in a service that people are moving away from and that is not making you a reasonable return on investment?

      If you want to reply so you can pick on misspelled words, poor grammar, incorrect dates, if I work for the company (no I don’t) or just to put a stupid one liner about how much Telstra sucks then don’t bother, we have heard them all before.

    3. The Answer Anonymous -- 08/01/08

      The truth is Australians pay far too much for telco services that are not up to par with the best that is on offer around the world.

      There are many technical reasons why that is so but the real reason is that the Australian culture that we know and love is not really that pretty, infact it can be vulgar, and now that no one stands up for their mate anymore, it's now bestial. This is the root cause of tall-poppy-syndrome, corporate bullying and infighting, standing in the way of progress, hating change, trying to screw the person next to you, and so on.

      Let's face it, the mirth of contestable proceedings by the Australian Telco communities is bigger than what it should be because Australians generally lack the necessary social skills to progress.

      Didn't the Simpsons make an episode of something similar down under.

  5. Good work Jo and ZDNet Anonymous -- 10/01/08

    Australians will not forget Telstra's near tripling of line rental over the space of a few years. Telstra shareholders spamming this board are wasting their time because everyone has to pay this bill and we all know what the real story is. Telstra wishes to drive its competitors bankrupt by using its monopoly over fixed lines to generate huge profits. Its current submission to the ACCC is proof of this.

    1. agreed Anonymous -- 10/01/08

      And you just know how that will go. The ACCC will decline and Telstra will go running to the high court like always. Everyone cross your fingers and hope it doesn't end up in Justice Bennett's hands again.

    2. agreed too Anonymous -- 17/01/08

      I agree with you too.

    3. Look at the facts Fair Go For Telstra -- 12/01/08

      You talk about tripling of line rental, how about looking at line rental over the past 15 years, it has increase below the inflation rate.

      Do you realise that every increase has to be approved by several of the many government bodies who are suppose to be impartial and experts in their field (HA HA HA).

      How about call rates declining in actual value and are now one third of the CPI impact, will you give Telstra credit for that?

      I call for ZDNet to make it mandatory people register and no more anonymous posts from people who twist the truth and are most likely employees of the many Telstra competitors. I doubt this will ever happen as ZDNet are part of the anti-Telstra brigade.

    4. line rental facts Anonymous -- 12/01/08

      From 2004:

      "I remind honourable members that in 1999 line rentals were $11.65 a month. That figure has now increased astronomically to around the $27 mark, a significant demonstration of price hikes."

      http://www.parliament.nsw.gov.au/Prod/Parlment/HansArt.nsf/V3Key/LA20041110039

      So who is twisting the truth?

      Telstra is currently trying to increase its wholesale line rental from $17.70 to $30, and employing all kinds of anticompetitive behaviour in the meantime.

    5. look hard enough you will find something to support your arguement Anonymous -- 12/01/08

      Milk has increased by over 50% in the past 3 years
      Oil is now at $90 compared with $30 not so long ago
      Internet usage prices have halved in the past 5 years while speeds have increased

      If I wanted to focus on one small aspect of such a complex industry I could make it sound like Telstra is a benevolent organisation.

      If you want to pull refer to a 38 month political transcript to state your case you are really grasping at straws.

      If Telstra is really ripping everyone off wouldn't their profits be increasing at 10% or 20% or 50% year on year? The banks and the mining companies are the only people with skyrocketing profits.

  6. asda Anonymous -- 17/01/08

    dasdas

Add your opinion


Back to top

Featured