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-------------------------------------------------------------- This story was printed from ZDNet Australia. --------------------------------------------------------------
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Google/Digg talks fall through By Jennifer Guevin, CNET News.com July 28, 2008 URL: http://www.zdnet.com.au/news/communications/soa/Google-Digg-talks-fall-through/0,130061791,339290871,00.htm
in brief Search giant Google has ended negotiations to buy social news site Digg, according to US-based technology blog TechCrunch. The two companies had reportedly been in the final stage of talks to bring Digg into the Google News group for US$200 million. Some sources said the trouble was due to technological incompatibilities, while another said it was more about a clash of personalities. Digg was informed of Google's decision late this week, according to the report. Rumors of a bidding war between Microsoft, Google, and two unidentified media companies began in March, sending some Digg users into a panic about what a new corporate overlord might mean for the site. With a no-go on the Google deal, Digg could either pursue other offers or go after another round of funding and keep chugging along on its own. Neither company responded immediately to a request for comment.
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