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-------------------------------------------------------------- This story was printed from ZDNet Australia. --------------------------------------------------------------
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Virgin Blue to offer SMS itineraries By Staff writers, ZDNet Australia August 07, 2003 URL: http://www.zdnet.com.au/news/communications/soa/Virgin-Blue-to-offer-SMS-itineraries/0,130061791,120276953,00.htm
Australian domestic airline Virgin Blue will give customers the option of receiving their itineraries by SMS, although a revenue model for the service is yet to be determined. The new service was announced following the launch of the company's "Blue Room" airport lounges. The company's IT manager, Nick Brant, told ZDNet Australia the company will continue to look to technology to save it money. The addition of a bar-code to its PDF itineraries, which can be scanned like a boarding pass at check in, has already proven a time saver. "We do a lot of proof of concept work... only some of which sees the light of day," he said. "We obviously want to make the best use of technology for the guests". Brant says the airline was not just looking for ways to make money from new ideas, but to pass on savings to customers as well. An example of this approach is the company's $10 discount for Internet fares because of the lower cost associated with Internet bookings, he said. As for an SMS service, premium SMS numbering is one of the options the company is looking at, as is a subscription service.
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