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-------------------------------------------------------------- This story was printed from ZDNet Australia. --------------------------------------------------------------
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Handhelds will morph into 'communicators' By Richard Shim, Special to ZDNet May 26, 2003 URL: http://www.zdnet.com.au/news/communications/soa/Handhelds-will-morph-into-communicators-/0,130061791,120274286,00.htm
newsmakers When it comes to having a vision, Jeff Hawkins has an impeccable résumé. A co-founder of both Palm and Handspring, he helped establish two industry giants that have helped transform how most people think about information organisation.
Hawkins has now changed his vision for portable computing devices. The conventional computing order, he believes, is about to get flipped--desktops and notebooks will become accessories to combo mobile phone organisers. What's more, Hawkins no longer expects fast growth from the handheld market, which he thinks is destined to become a commodity business. That's why Hawkins has actively redirected Handspring's bread-and-butter business away from handhelds toward what he calls "communicators" that combine the capabilities of mobile phones and organising devices. These sorts of transitions, where a company shifts focus midstream, are tricky to successfully navigate. But Hawkins says the Mountain View, Calif.-based company can and should change its course before events force its hand. The move may prove discomforting to fans of Handspring's Visor organisers, because the company has stopped actively supporting some of the technological innovations it helped popularise, such as its Springboard expansion slots and its Graffiti handwriting recognition in favour of keyboards. Hawkins is nonetheless confident that Handspring can hold the attention of enthusiasts while it figures out the best way to navigate the carrier-centric world of the mobile phone industry. Hawkins recently spoke with CNET News.com, teasing us with news that he has been using an unannounced Handspring Treo product for weeks, and giving us his thoughts on emerging technologies and applications for converging handheld and mobile devices. Might these prove to be hints about what to expect in upcoming Handspring devices? Q: Knowing what you know now, what would you have done differently in transitioning from a handheld company to a communicator company?A: I anticipated that the transition would be very hard, but that doesn't make it any more pleasurable. This is a very disruptive thing for a company to do, and we looked at analogies before we went into it. I looked at Intel early on, and I remember when they went from a memory business to a microprocessor business. It was terribly disruptive. Their cash cow basically disappeared, and their new business hadn't taken off yet--that's kind of where we are. So there is precedence for doing this. Nothing yet has convinced me that getting out of the organiser business and getting into the communicator business was not the right thing to do. I think that the organiser business is going to get very uninteresting. It hasn't been growing. I think it is going to be a commodity business.
I could always go back and look at the tactical decisions that I made that didn't work out, but I still believe that this is the future of personal computing.
From a business and product standpoint, what will change?
From a product development point of view, it actually takes longer to launch a mobile phone product, because once we're done making it, we have to give it to carriers who put it through their own product-testing series. That testing time, which is considered to be part of the development process, can vary in length.
How do the interests of carriers differ from the interests of consumers? Are carriers less prone to adding new features?
We used to have much more control of our destiny. Now we have to focus on our enterprise sales. It's a diplomatic process--in how we approach various issues and design problems, and in how we figure out which features are essential.
Handspring is morphing from a consumer product company to an almost intellectual property company. Do you have a reference design for your new products?
It's a little counterintuitive. The people who created Graffiti and stylus text input are now developing products with keyboards, while we're building mobile phones with keyboards. We think that many mobile phones in the future will have keyboards.
Why is that? We've designed our Treo products so that you can type in someone's initials and get all their phone numbers listed. So, in essentially three or four taps on a keyboard, you can look up any of several thousand phone numbers. It's quicker than speed dialing.
You think this will be a trend? I don't want to be too detailed here. In terms of key shapes, layouts, colours, it's how you backlight the keys and how you overwrite their functions. There are a lot of varieties.
When do you think combination mobile phone/organiser devices will cease being considered high-end, and what do you think will cause that change?
In fact, we really couldn't make any money at US$299. So we sold a higher-end model for US$369. That was about seven years ago. Now that product--or a better product--can be bought for US$79, while a high-end product on sale for US$300 comes with a beautiful colour display, a fast processor and lots of memory.
Seven years ago, memory and screens were probably the most expensive components. What about now?
As with any technology, as volume builds, people figure out clever ways to drive costs down. In just four years--maybe as soon as two--from now, you'll be able to buy one of these things for US$99.
Do you foresee more features like cameras being built into mobile phones? How about technologies like Bluetooth?
We were the first people to make infrared popular. You could beam card information from one device to another. It worked 100 percent of the time, and essentially it became the first real successful consumer application of infrared in a computing device. It's all about applications and functionality, not technology.
Can Wi-Fi and mobile capabilities co-exist in a device?
Now, if you have a good communicator product with fairly high data rates--which will be getting better in the short term--and you're paying virtually nothing for data, you should ask yourself what benefit you're getting for having Wi-Fi capability. You could get 10mbps, but for most of the things you do on a handset, you don't need that kind of performance. You can already do any kind of Web search--you can do a hell of a lot. If you're thinking, however, about downloading audio and video, that's something I probably wouldn't do over a wide area network.
What about voice communications over Wi-Fi?
So it's two separate worlds, and the Wi-Fi thing is going to take a while to sort itself out. You're seeing the experiments already, but no one except the equipment vendors is making any money off of it right now, in terms of service providers. So I don't believe that's going to be a major player. What you're going to see is mobile data networks get really good, and we're talking up to 300kbps as early as in the next year and a half. That's going to be a lot for most people. It's not that Wi-Fi is not going to exist; it's just a question of whether it needs to co-exist with mobile service in a device. There are also technical problems with Wi-Fi. Today they tend to have much higher power consumption, so battery life with Wi-Fi is much shorter than it is on a wide area network.
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