The closure was announced to users on the SOLD.com.au page.
"We would like to thank you for using SOLD.com.au and we hope you have enjoyed the experience," it read. "We recommend that in the future, our customers try out the great service offered by eBay, our preferred auction service."
Yahoo bought the company from Fairfax for AU$24 million in early 2001, but failed to make an impact in the massive online auctions market.
SOLD's demise will give Yahoo's revenues a boost though -- eBay has just signed an advertising deal with the dot-com giant under terms that a spokesperson described as "commercial in confidence".
The development comes less than a week after the demise of the monster.com.au jobs website, which was losing a bucket-load of money -- around AU$6 million per year -- before the proverbial plug was pulled.
Fortunately for SOLD.com.au staff, no jobs will be lost. "All of SOLD.com.au's staff and resources will be redeployed toward key growth areas in the company," the statement read.
A Nielsen//NetRatings report for June showed the number of unique visitors to sold.com.au remained stagnant at around the 240,000 mark, while eBay managed to grow to 1.3 million.
That a shame to see Sold.com.au auction to go. I use both Ebay and sold.com.au to buy goods.
Really sad to see it go!!