Top 15 Australian E-commerce Web Sites



Determining the best place to buy goods and services online in Australia can be a very tricky business. In the global scheme of things, we're a relative newcomer to the world of consumer e-commerce.

As a result it's difficult to know which sites to trust since many of them have not been around all that long, especially when compared with US e-commerce powerhouse sites such as Amazon.

What does it take to be a truly great e-commerce site and are any of the local offerings up to this level of achievement?

That's what we determine in this comprehensive look at the top 15 Australian e-commerce sites. We've looked at what things consumers should be on the lookout for, and analysed how easy (or difficult) it is to order goods online and to do so in a secure manner.

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Doing E-commerce: Making it easy for customers to do business with you
Many of the reports into e-commerce failures discuss the importance of the fundamentals of running a business. Instead of covering old ground of marketing, finance, people, and operations management, we took a look at how the e-commerce sites are doing with managing their customer experience.

Editor's Choice and Top 15 Rankings
The best e-commerce sites were those that made life easy for the customer, and allowed them to fully exploit the benefits of e-commerce (i.e. the convenience, speed, and information required by customers). Take a look at which sites made it into the Top 15 and why.


About The Performance Technologies Group The Performance Technologies Group improves the experience people have when using technology. Our focus is on creating usable, technically robust and business effective technology through independent usability, technical and business consulting solutions. With a team of psychologists, technologists, and business specialists, we address the key problems associated with the development of technology such as: cost effectiveness; customer satisfaction; quality, performance, and reliability; value creation for customers; business performance; accessibility for people with a disability; and usability.

For further information, please call The Performance Technologies Group on (02) 8920 2288, fax (02) 8920 0488, email info@performancetechnologies.com, or visit their Web site at www.performancetechnologies.com.

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Talkback 2 comments

    ePharmacy currently has 3 staf ...Anonymous -- 17/06/01

    ePharmacy currently has 3 staff members. It proves that you do not have to have a massive business structure to have a successful e-commerce business.

    Hi, Australia’s alte ...Anonymous -- 09/02/03

    Hi,

    Australia’s alternative lifestyle and entertainment website, astrology.com.au launched its flash animated site on the 21st of March 2001. Over 110,000 visitors now stopover at the site each month, reflecting the really strong market demand for alternative lifestyle content on the internet, not just here in Australia but worldwide from where it is also attracting growing number of visitors. It’s becoming a daily destination for many people who love to read their daily horoscopes particularly females in the 18 – 50 demographic.

    We perceive some great opportunities for cross marketing your site with ours by offering services and products through our network and affiliates. Our numbers are growing at around 10-15% monthly. We are currently in the top 5 alternative lifestyle sites in Australia and have received glowing reviews for our tasteful design and easy navigation. We currently syndicate daily horoscopes and other value added services to the following web sites

    www.RSVP.com.au

    http://www.westnet.com.au

    http://www.news.com.au and all its online newspapers including

    http://www.dailytelegraph.news.com.au/horoscopes/

    http://www.heraldsun.news.com.au/horoscopes/view/0,8199,Capricorn,00.html

    http://www.thecouriermail.news.com.au/horoscopes/view/0,8199,Cancer,00.html

    Other sites are also utilising links and IP from our website now.

    I am currently a regular guest on the new national Kerri-Anne Kennerley ‘Mornings’ Show on Channel 9 and also feature in major newspapers like the Sunday Telegraph, Sydney Morning Herald and Sun Herald. These audiences offer an additional opportunity to cross market products and services via the extensive media exposure nationally now available for our site.

    We invite you to visit astrology.com.au and consider a mutual affiliation to aggregate traffic and sales in both directions. I’m sure you’ll agree that our offerings would add value to your existing line of products.

    I look forward to exploring these avenues more exhaustively with you and will call you shortly to talk more. Could you please pass this on to the appropriate person if it has found its way to the wrong department. Thanks.

    Yours Faithfully,

    Dadhichi Toth - Director

    http://www.astrology.com.au

    P.O. Box 243, Mortdale. NSW. 2223. Australia.

    Tel: 61 2 95851500

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