Sybase's Chen talks partnering in the Asia Pac

As CEO of one of the fastest growing software companies in the Asia Pacific region John Chen knows how to cultivate the relationships on which trade in the region is based.

Speaking with ZDNet Australia, he remarked that it was no longer appropriate for companies to come into the region, appoint a local distributor and -lob the product over the wall".

WCIT 2002 Special Coverage -Local partners are a necessary part of doing business in the Asia Pacific region, but it is not sufficient merely to appoint a partner," Chen said. -There are certainly opportunities in the region but it will require a lot of discipline and patience in order to take advantage of the services."

Having been invited to the WCIT 2002 to speak on the how wireless technologies will affect the way business is conducted, he suggested that there were two key areas of opportunities in the region.

-Countries in the Asia Pacific region are all very different, at the high end we will see significant growth in the web services and middleware, whilst other countries will have to increase their expenditure on fairly basic infrastructure and platforms," Chen said.

While he conceded that there were still problems regarding copyright and protection of intellectual property, within some states although he regards China's acceptance into the WTO as a move which will ultimately enable the industry to combat the problem.

-Any attempts to enforce intellectual property will be given teeth, because we now have more power to investigate our concerns and enforce compliance," he said.

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