Software licensing: Ready for hardball?

Handy hints: The art of the deal

New licensing models
The Internet is forcing software vendors to come up with a variety of new licensing models. Why? For one thing, it's hard to base licensing fees on the number of individual users, since the number and identity of browser-based users is hard to pin down. Below are common software licensing models and some of the vendors that use them.
  • Per processor Fees based on number of processors used to run the software (Microsoft, Computer Associates)
  • Per megahertz Similar to per-processor-based pricing (Sybase)
  • Mips Price based on how many millions of instructions per second the processor running the application is able to execute; used in the mainframe environment (IBM)
  • Per seat Considers how many desktops have software installed on them (Microsoft, Symantec)

Source: Robert Frances Group

The art of the deal
As vendors continue to tweak their software licensing and pricing models, IT executives should use the wide array of new pricing options as an opening to apply pressure to software providers when negotiating purchase, usage and maintenance agreements. Here are strategies that should allow you to get the most bang for your buck:
  • IT executives experiencing problems persuading vendors to negotiate software prices should try to find cost savings in areas such as service and support; ask for free training and manuals or other documentation sets, access to higher-level support channels, and additional on-site personnel.
  • Understand a vendor's pricing model before working with its sales representatives; ask sales representatives to use vendor-provided, PC-based financial models to compare old and new pricing models.
  • Continue to use traditional negotiating tactics such as lengthening the contract term, bundling software offerings with other software or server procurements, or opening the bidding to competitive software suppliers.
  • Remember that it is difficult to obtain consistent pricing for purchases destined for countries outside the United States; make it clear to the vendor early in any negotiation that the agreement must be for the software's use worldwide; then, negotiate an enterprisewide agreement that covers the purchase, usage and maintenance of the software at all sites worldwide; negotiate exchange rate clauses to insulate your enterprise from fluctuations in currency exchange rates before the purchase is executed.

Source: Robert Frances Group

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