Saying 'no' to offshoring

Fran Foo, ZDNet Australia commentary A mate who's been a salesman all his life had his first taste of outsourcing recently.

With visions of the best database and the latest customer relationship management tools, he couldn't wait for his first day at work.

"All that information at the tip of my fingers ... I will kick ***," he thought to himself, smirking like Peter Costello as he walked through the plush office lobby.

It didn't take too long for his visions of high-tech nirvana to be shattered, though -- he was told it would take a good 10 days to set up a new e-mail account.

He baulked at the prospect of waiting 90 hours for something so simple yet crucial but had no choice. The most obvious question on his mind was why something so important to one's business would take that long.

According to his boss, that's the way things worked, since "the power lies with our IT outsourcer". And although Company A has an in-house IT team, it couldn't do much.

The help desk was only to be contacted "for serious emergencies" because those calls cost a 'bomb'. That can't be right, he thought to himself. Well, not a good idea to question your employer on Day 1.

He couldn't understand why such a successful and well-known entity like Company A would create unnecessary hurdles for its employees. After I explained how the outsourcing and offshoring models worked, it finally dawned upon him that this wasn't a technology or outsourcing problem per se. Rather, there was a breakdown between the human resources department and IT.

HR should know very well how long it takes to open an e-mail account and therefore make the necessary arrangements -- in an ideal world -- immediately after the offer letter is signed.

While the problem lay in the process, it was obvious there was little flexibility due to the nature of outsourced IT.

This brings to mind an interview ZDNet Australia's Steven Deare conducted with the Nine Network CIO Keith Roscarel, who has firm views that offshoring isn't that great an idea.

With 130 Windows Server 2003-based servers and a mix of 1,600 desktops and notebooks, Roscarel and his team of 40 manage sites in Sydney, Melbourne, Brisbane, Los Angeles and London for the country's leading commercial TV network.

He's reviewed offshoring on numerous occasions but was never really attracted to its so-called benefits. Cost can be contained in different ways ... Roscarel believes substantial savings can be gained if an in-house IT team is managed properly.

Some enterprise users swear by outsourcing and offshoring while some rubbish both models. Then you have the middle men, like services giant EDS, IBM Global Services, Satyam, Infosys, Tata and Wipro, which reap the rewards of such options.

At a conference in Sydney last month, EDS Australia managing director Chris Mitchell warned the nation's leading bankers a failure to offshore would be detrimental to their competitive edge.

"We're moving to a world where knowledge work can be delivered from anywhere. There's a whole range of capabilities that can be done from anywhere in the world.

"It's not about offshoring anymore. It's about the best location for the best work," Mitchell said.

Mitchell is right but only to a certain degree. The best location should be dependent upon the type of work in question; there shouldn't be a blanket offshoring or outsourcing rule which companies blindly agree to all because the cost-savings look enticing on paper.

Companies need to be even more selective in choosing what to outsource and what to keep in-house. Well, let's put it this way, if 10 days is an acceptable turnaround time to respond to a customer, then outsourcing could be for you.

Ten days for a new e-mail account is in Company A's SLA, by the way. Is this the norm in your business? Have you any good or bad outsourcing/offshoring experiences to share? E-mail us at edit@zdnet.com.au or talkback below.

Fran Foo is ZDNet Australia managing editor.

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Talkback 8 comments

    10 days is a joke Marcus Ooi -- 13/10/05 (in reply to #120122003)

    This is ridiculous and why would Company A agree to such an SLA in the first place? At the very least, they should have negotiated a better timeframe.

    The actual work of creating an email account takes 10 minutes max if you have to be pedantic. I'd tolerate 2 business days but 10 is a joke.

    Just wait for the inevitable customer/consumer backlash mark garner -- 13/10/05

    Anyone who saw the recent Four Corners report on identity theft will never be doing business with any organisation that outsources anything to do with their personal data.

    For those of you who missed it, Reputable Australian business institution A outsourced its customer marketing to reputable Australian marketing company B who promptly engaged an agency to do the telemarketing, which was done by an Indian based company.

    The Indian employees promptly took disc loads of confidential customer information, including credit card details, and sold it out the back-door to anyone who was interested.

    Red faces all around within Australia but the damage was done.

    Just wait for the inevitable customer/consumer backlash.

    Punters will start demanding to know if any of a company's marketing, data management etc is outsourced, and if so they are likely to take their business to an organisation that doesn't outsource.

    How long can you reduce costs before the customers start going elsewhere for better service?

    It is bad enough with large centralised Help Desks Anonymous -- 13/10/05

    At my place of work we have a centralised help desk department in Sydney which is fine from a financial point of view, however if there is a regular or recurrant problem with an account or even worse a computer that cannot be fixed remotely it costs the company an arm and a leg. To counteract that situation the employees are basically told to just live with any problems that arise until they become critical. Now in a retail environment having to tell a customer that your computer has decided to pack up and stop reading files above 100 megabytes and you have no idea when it will be fixed would be a bad thing in my opinion.

    Telemarketer interrupts AFL Grand Final Evan Roche -- 13/10/05

    Similar to offshoring of IT services is the outsourcing/offshoring of telemarketing and my recent experience:

    Caller: Hi, this is Roger from Optus and I'd like to tell you about...

    Self: Hang on, you're not local are you Roger?

    Caller: How did you know that?

    Self: Because a local would not ring up at 4 o'clock on a Saturday afternoon while I'm watching the last quarter of the AFL Grand Final. Good-bye.

    Say NO to Anonymous -- 14/10/05

    I would be grateful if the "offshoring" companies could inform the Australian public about their practices, so that we can move our business to their competitors. The jobs of our sons and daughters must stay in Australia, and I will certainly vote against any politician who does not protect Australian jobs.

    You get what you pay for Anonymous -- 14/10/05

    If Company A wanted a different Service Level it should have asked for it and paid the price (whatever it is).

    I also doubt that Company A took into consideration the lost productivity of those 10 days of no email means.

    A smart strategy would have been to ask for different levels of Service Levels, that way it could cater to the different needs of its business units.

    At the end of the day, whether it’s 10 mins or a 10 day SLA it makes no difference as long as the SLA meets the business need, whether that saving money or speed to market. Sometimes the corporate interests of a company do not always gel with that of the employee’s.

    Note: I am a bit bias as I work for an IT outsourcer and have worked in new business so I know some of the pitfalls of IT Outsourcing.

    possible violations of the Australian Standard for Corporate Comms Mark Toomey -- 14/10/05

    Thanks for the opportunity to comment on "Saying 'no' to offshoring".

    You're probably aware of the Australian Standard for Corporate
    Governance of Information and Communication Technology - AS8015, which
    was first published in January this year. I am a member of the
    committee that oversees AS8015, and was heavily involved in its
    development.

    Your discussion of your friend's experience suggests to me possible
    violations of at least three of the six principles which make up the
    core of AS8015.

    Briefly - Principle 3 says Acquire ICT Validly (for the right reasons,
    in the right way). One wonders what the reasons were for outsourcing
    these functions - and whether those reasons were properly validated.
    We all know that a properly run in-house function that operates above
    a certain workload level will almost always beat an outsourced version
    if only because the outsource operation includes a profit margin.

    Principle 4 says "Ensure ITC performs well, whenever required". The
    critical point of course is "whenever required" How anybody could
    specify and agree a 10 day response time on setting up a new email
    user is little short of incomprehensible.

    Principle six says "Ensure the use of ICT respects Human Factors". A
    fundamental human factor is the need for proper levels of
    responsiveness in delivery of our needs. A very important facet of
    this is making a new employee comfortable and secure - something that
    is impossible when the new employee's resources are delayed for a
    fortnight. And yes, it might be acceptable to paper over this crack
    with procedures that drive HR to request the setup well in advance
    (which they should do anyway in the interests if efficient scheduling
    of work and resources), but the real cure of course is to ensure that
    all of the service expectations are defined with a serious
    understanding of what the real requirements are, and what the
    important influencing factors are.

    There's much more that can be said in regard to the above. This is
    just a taste.

    My experience to date is that most organisations fail dismally when it
    comes to meeting the recommendations of AS8015. I'd be happy to
    discuss my experience with you, with a view to fuelling your interest
    and perhaps seeing more written on the topic.

    For further background, you may be interested in "The Infonomics IT
    Governance Letter", of which the third edition was published yesterday.

    You can find the three editions at:

    October: http://www.infonomics.com.au/ITGL2005Oct.htm

    September:

    http://www.infonomics.com.au/infonomics_it_governance_letter%20September%202
    005.htm

    August:

    http://www.infonomics.com.au/infonomics_it_governance_letter%20August%202005
    .htm

    T*****A and Q****S Anonymous -- 21/10/05 (in reply to #120122064)

    Have u got an IDEA how long does a Contractor in T*****A and Q****S have to wait for a EMAIL ..

    Months .

    SLA IS GONE WITH THE WIND !!!!

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