Addressing a crowd of approximately 200 accountants in the second seminar of its kind in Sydney this morning, Reckon CEO Greg Wilkinson said the seminars were not designed to be controversial, but rather to combat -the perception that MYOB is a better product".
Reckon is an ASX-listed distributor with the sole licence to distribute the Quicken line in Australia.
According to Reckon figures, Quicken trails MYOB in the Australian accounting software market with just 320,000 customers to the latter's 350,000. The distributor is keen to increase its market share.
Aligning itself with this effort is ASX-listed software vendor Solution 6, which sent along consultant David Smith to talk up the company's -tightened alliance" with Quicken, and its -renewed vigour" in terms of support.
Smith said that under the management of Neil Gamble, the company had been able to tighten its grip on the professional services automation market, and expand its market base - including yesterday's completion of the acquisition of US-based process-optimisation company Novient.
