Today's announcement of a AU$2 million modem supply deal Ozemail, is just one of a raft of relationships Quadtel has already established with broadband retailers throughout Australia, including iPrimus, Netspace, RSLcom, and iHug.
According to Quadtel CEO Rodney Orrock, recent changes to the relationship between the broadband retail and wholesale arms of and Australia's incumbent telco Telstra and Ozemail's entry into the residential broadband marketplace, will see growth in the residential space outstrip other markets.
-We should now start to see the residential market grow faster than the commercial space," Orrock told ZDNet Australia. -We are well positioned to take advantage of this, because we are doing more than just selling a modem, we provide and end-to-end service, we can organise the shipment, installation and warehouseing."
Orrock expects the relationship with Ozemail, which consists of -thousands of ADSL modems", to grow significantly alongside the ISP's recently launched OzEdsl offering.
While Orrock said Quadtel is likely to feel a product margin squeeze as competition in the broadband marketplace increases, he believes this will me mitigated by an increase in volume, thanks to aggressive pricing.
-Once you have a DSL connection there are a lot of other things that you can start to do as a business, or as a family," Orrock said. -Our business plan is really starting to work and we are looking at other areas of expansion. Once people realise this we should also start to see growth in areas such as voice and managed solutions."
Yeah but what about consumers.....
It's great to see big business reaping the rewards of broadband while end users are being rorted with capped connections. I for one will not invest in broadband companies as I believe that broadband is slowly dying in oz.