According to Presence Online director Tim Birdsall, British Airways had approached it after receiving a reference from one of the software developer's clients, which is a financial services organisation.
Birdsall said one of the key reasons Presence Online was selected was because its solution allowed British Airways to use its existing investment in Lotus.
He said the development team, which was made up of Presence Online and IBM Global Services, worked with British Airways to create a content management infrastructure.
Previously, British Airways had also found the publishing system used for its intranet to be complex, with pages often outdated. It had also had difficulty maintaining design and navigation standards across the site.
"Our approach is to build content management solutions which can be routinely operated by the lines of business within the companies which we work for," Birdsall said.
He said the British Airways account was being managed from Presence Online's London office, and had also been beneficial to the software developer when in discussion with potential clients.
"British Airways is a highly referenceable account, especially moving into the US market." He said with a number of its clients based in Europe and Australia, having an account like British Airways was a major comfort for potential customers, particularly American organisations.
British Airways intranet manager, Steve Armitage, said using Presence Online's solution had enabled the airline to speed up communication with its employees. "With potentially up to 55,000 staff across the globe accessing its intranet, the British Airways site is a busy one, containing a great deal of frequently changing information," Armitage said.
