What's it worth?
Not convinced intangible assets really amount to much? Take a look at the dollar values on this short list.
Global worth of the world's most valuable brand, Coca-Colaâ€"$72.5 billion
Ratio of the value of the Yahoo brand to Yahoo's 1999 salesâ€"11.6 to 1
Amount Deutsche Telekom offered per customer in bidding $50.8 billion for VoiceStreamâ€"$22,000
Amount offered per potential customer in VoiceStream's coverage areaâ€"$265
Value of Amazon.com's affiliate programâ€"$1.5 billion
Price Compaq paid for the domain name AltaVista.com in 1999â€"$3.3 million
Price eCompanies paid for the domain name Business.com in 1999â€"$7.5 million
Price Bank of America paid for the domain name Loans.com in 2000â€"$3 million
Asking price for America.comâ€"$30 million
Opening bid for Hell.comâ€"$8 million
Amount Fox paid for exclusive TV rights to Major League Baseball's postseason games from 2001 to 2006â€"$2.5 billion
Amount for which Jennifer Lopez reportedly insured her backsideâ€"$300 million
Amount for which CenterSpan Communications bought bankrupt Scour, whose assets included 20 Internet servers, technology, and 4.5 million usersâ€"$9 million
Amount Michael Jackson paid for the ATV Music catalog of publishing rights, which includes 250 Beatles songsâ€"$47 million
Price Disney paid for ABC in 1996â€"$19 billion
ABC's net worth at that time according to its booksâ€"$5 billion
Amount a Texas man got for his online gaming character account on eBayâ€"$521
â€"Compiled by Chelsea Junget, Renuka Rayasam, and Fiona Ross
FRIENDS - Regarding Corporate America, think you will enjoy the first 3 chapters of my upcoming book, I LEAP OVER THEIR HEADS!, regarding General Electric (GE) and their reprehensible behavior. You can read them by going to www.edwardbaskett.com.