Intellectual capital: What is it? It's more than just legally protected property such as patents, copyrights, and trademarks. It encompasses the value in a company other than tangible assets sitting in a factory, on a shelf, or in a bank. It's your brand image, your employee expertise. It's your business models, the technology that separates you from competitors, your customer and supplier relationships. All those things have value.
Just like physical assets, your intellectual assets required an investment to build, and if harnessed properly they'll help produce ongoing revenues.
The Internet offers new ways to do that. At the same time, the Net brings unprecedented new risks to the intangible assets you have.
This special report presents an intellectual capital survival guide for the days ahead.
Money from nothing
Use the Net to exploit the intangible.
At risk online: your good name
The Web presents 3 billion places where someone might besmirch your most prized asset
FRIENDS - Regarding Corporate America, think you will enjoy the first 3 chapters of my upcoming book, I LEAP OVER THEIR HEADS!, regarding General Electric (GE) and their reprehensible behavior. You can read them by going to www.edwardbaskett.com.