Merchandising Avenue, Chiliad and Savage Beast Technologies have new technologies that they said will turn browsers into buyers.
Merchandising Avenue, a San Diego-based application service provider, this week will unveil its Merchandising Network. The hosted software ties into an e-commerce or a general-interest Web site and monitors what pages customers are viewing. Based on the content on those pages, the system dynamically adds a vertical banner, called Personal Shopper Recommends, to each page.
The banner contains an image, a small description and pricing for up to five products relevant to the content on a site, Merchandising Avenue officials said. The banner also offers shoppers buttons to purchase the products or get more information about them. Touching those buttons takes the customer to a Merchandising Avenue affiliate site that is selling that product.
A proprietary Smart Palette Serving technology uses JavaScript to determine the consumer's browser type and serve a compatible version of the Personal Shopper Recommendations. Behind the network are in-house merchandisers who read content and pick the top products in 50 or 60 categories related to it, officials said.
