The ads will appear in ten countries in Europe and the Americas, and will attempt to explain how Microsoft's vast .NET technology can be used by business.
-There is a huge international campaign targeting the developer, in the developer press...Australian developers read all those magazines, and as a result there's a large penetration of those ads into Australia," said Nick Abbott, developer for tools and production with Microsoft. Those magazines will make their way into Australia in four to six weeks.
In Australia Microsoft are relying on a big PR campaign run by themselves and their partners to promote .NET.
-We're also doing a lot of advertising within channels, getting it into the reseller catalogues. The products will be on the shelves mid-late march, so the March issue of Harris Technology Catalogue should have it," Abbott said.
However, Microsoft is confident of that there will be a good uptake in Australia. -We predict there will be a big drive when it is released, then an ongoing drive as people evaluate and take it up," Abbott said.
