Microsoft dissatisfied with IT use in Australia

Australian businesses have a long way to go before they are fully utilising the capabilities of the Internet, according to industry giant Microsoft.

Commenting on recent Australian Bureau of Statistics figures, Alistair Cloke, solutions marketing manager for Microsoft Australia said: -It's good that business is continuing to invest in IT, it shows that in a tough environment they are willing to invest because of the business advantages.

However, Cloke points to the figure of three percent of businesses having their back-end applications integrated with Web technology, and claims big businesses need to encourage small businesses to go online.

-Big businesses can help small businesses through some of the learnings that big businesses have, and their interactions," Cloke told ZDNet Australia. -The easier large businesses can make it for smaller businesses to interact with them via the Web, the better."

The payoff for big business is the automation of processes such as raising invoices and reconciling accounts. This increases process efficiencies, according to Cloke. He said the benefits to smaller businesses include improving customer service, expanding both the hours and field of operation.

-We need to communicate particularly to smaller businesses," Cloke said. -We assume, because of the business that we are in, that everyone knows the benefit of the Internet and transactions on the Web, and that's simply not the case. The focus is on telling business managers what's possible. Getting to those non-IT managers and telling them how various aspects of their business can be improved."

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Talkback 5 comments

    We agree with Microsoft's anal ...Con Zymaris -- 26/03/02

    We agree with Microsoft's analysis that IT should form the basis of business profitability and growth. We will likely substantially disagree with the implementation, however. Whereas Microsoft is most likely to exhort possible customers towards its own offerings, and implore: 'Spend, and spend big!', we would suggest that companies around Australia save themselves, and our woeful balance of payments defecit in IT software technologies, much expense, and utilise Open Source software whereever possible.

    Open Source can deliver to your bottom line right-here, right-now, with greatly reduced cost of licencing, but it can also improve your medium and long-term business prospects, by reducing your TCO, and substantially altering the locus-of-control of your IT investments, in _your_ favour and not the vendors.

    If you have a need for Open Source examples of business software you are looking to purchase, search ZDNet's Linux software archives, google.com or freshmeat.net If all else fails, you have my email address.

    You are a very brave man! I ha ...Dwight Walker -- 26/03/02

    You are a very brave man! I have tried and failed to deal with small businesses in Australia. They are in the 1950s. Until this generation passes away (about 20 years) there will be no new blood to drive use of IT in Australia. The old boys' club fosters macho ideals where muscle triumphs over brain. We are a cowboy country where people would rather do it the same hard old way rather than do something progressive. We are not the advanced country that people make out. We are very stubborn about spending money to train and very cloistered and fractured - no cooperation between each other and very little trust - just try to get money out of a small business under 3 mths!! Each man for himself. Until we grow up a bit and see that information is power will we let go of our little fiefdoms and power-plays that we all seem keen to do in Australia. It must hark back to our rugged birth 200 years ago on a very remote part of the world with no-one near us to help. We need to be kicked into the big wide world and start to face up to what is out there - not stay insular and introverted.

    COST is the bottom line for im ...Anonymous -- 26/03/02

    COST is the bottom line for implimentation of technology by Small Biz! I think according to what my interpretation of this news article is that Microsoft is -really- saying "We need to make more money in Australia coz we ain't making enough!".

    The Corporate and the Big SME businesses at the high end of town have all but used up it's use of IT to a point that they don't need to keep on buying software just because it is new or change their IT infrastructure due to initially spending gazillions of $'s in the first place! Why do you think MS now has Xbox? People just aren't spending money on MS software products and neither is Small Business.

    I (IMO) also think MS doesn't know or care that maybe, just maybe, small business is sick of spending hundreds/thousands of dollars on software when they don't need too! I should know... I tried for 2 years to show and explain to Small Business the benefits of IT implimentation for their biz, but it fell on deaf ears because the cost of implimentation was too high (can't blame them either) for the majority of Small Business.

    Things are not that bright for ...Anonymous -- 26/03/02

    Things are not that bright for MS's future bottom line.

    Nice to see a country that has ...Mark -- 29/03/02

    Nice to see a country that has not bought into the idea that all of this expensive crap is necessary to run a business. WTG!

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