How to make Web marketing pay off
Banner ads and mass emails are out, but the Web is here to stay. Learn how to further gain from this advertising medium.
- Get consent.
Make sure any marketing campaigns you undertake are permission-based and targeted with explicit instructions for unsubscribing. - Take your campaigns wireless.
Go after customers who aren't tethered to PCs. But use wireless where it makes senseââ,¬"-such as when you're targeting business travellers. - Enhance your email initiatives.
Drab text-based emails often go ignored. Try HTML-based email or transactive email with eye-catching graphics or streaming media that help your message stand out. - Establish partnerships.
Look at co-branding to supplement your marketing strategyââ,¬"-or as a stand-alone alternative. - Try new channels.
Integrate more than one marketing tool into your overall strategy. Rather than focusing solely on the Web, try a wireless campaign. Or combine your email strategy with co-branding.
