Apple opened its second retail store in Australia at 9:00am on Saturday, 9 August — not a multi-storey, glass-fronted showcase in the central business district of Melbourne or Brisbane, but at Chatswood Chase, an upscale suburban shopping centre on the North Shore of Sydney.
This somewhat more subdued opening followed the huge fanfare of the launch of Apple's first store in the southern hemisphere on George Street in Sydney's central business district on 18 June.
The single-storey shop front had previously housed a women's fashion boutique, but Apple transformed the location to hold all the stations found in its other retail outlets, albeit on a much smaller scale.
