IBM boss spells out a better future

Forget the multinational, says IBM chief executive Sam Palmisano. "Global integration" is now the way to go for large organisations.

Normally taciturn, Palmisano this week aligned himself with those who predict a backlash against large multinational companies, such as IBM itself.

In what the Financial Times described as "a rare public intervention," Palmisano expounded on the theme that to prosper, multinationals need to change and indeed stop being multinational companies.

Palmisano's remarks came less than a week after IBM announced a massive US$6 billion investment in India.

In his open letter published Monday, Palmisano called for "a new kind of organisation--at IBM we call it 'the globally integrated enterprise.'" Palmisano said he prefers that to multinationals, which many "mistakenly project onto 21st century global reality."

"I believe the globally integrated enterprise is a better and more profitable way to organise business activities," said Palmisano, who went on to outline his plans for this new kind of organisation, although he was short on specifics.

Shifting to this model, Palmisano says, "presents big challenges for leaders." He outlined two such challenges. The first is skills, where Palmisano says the biggest problem will be "securing a supply of high value skills."

Secondly, "a company's standards of governance, transparency, privacy, security and quality need to be maintained, even when products and organisations are handled by a dozen different organisations."

The latter challenge is one that IBM has come across before, such as when it faced the public humiliation of seeing executives in subsidiaries, in different parts of the world, facing corruption charges over government contracts.

"The alternative to global integration is not appealing: Left unaddressed, the issues surrounding globalisation will only grow," Palmisano said. "People may ultimately choose to elect governments that impose strict regulations on trade or labour, perhaps of a highly protectionist sort."

IBM's employees may scratch their heads in wonder at this latest intervention from Palmisano, who has overseen a downgrading of their pensions during his time in office.

Palmisano has portrayed himself as the quiet man of IBM. He rarely speaks in public and even more rarely speaks to journalists. When he has wanted to give a piece of his mind in the past, he has used the same technique that he used this time: talking only to one newspaper and then with no journalists present.

Colin Barker reported for ZDNet UK.

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