HP Australia watching US digital photography pilot

The Australian arm of Hewlett Packard is watching with keen interest an alliance between the company's US division and online photo service Shutterfly, with the launch of a similar program in the local pipeline if its a success overseas.

In US, Shutterfly will be included in HP's digital camera's Instant Share service, which will let the photographer designate how a photo should be handled once the camera is connected to a PC. Instant Share will be included with most of HP's digital cameras starting with the Photosmart 812, which will be released in Australia on May 1.

-We are treating the launch of the program in the US as a pilot, and we'll wait for the results of that before we launch a similar program here," Peter Leihn market development manager for peripherals and appliances Hewlett Packard told ZDNet Australia.

Instant Share will give users the option of sending an image to someone through e-mail; printing it; or sending it to an online photo service. The chosen option will be carried out automatically the next time the camera is connected to a PC.

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