Google tightens grip on search market share

in brief Latest US figures have indicated that Google's search market share has grown even further, as the search giant continues to chip away at Yahoo and Microsoft.

The latest figures from Hitwise, which monitors search market share, show Google with a record 66 percent share of Web searches in the US for the month of December 2007.

Google had just over 63 percent for the same period a year ago, according to figures released on Tuesday. Meanwhile, Yahoo's share dropped from 21.6 percent to 20.9 percent, Microsoft's dropped from 9.8 percent to just over seven percent and Ask rose from 3.7 percent to just over four percent.

Hitwise also found that people are increasingly using the major search engines to locate sites and information for key industry categories. For instance, travel, entertainment, business and finance, and sports categories showed double-digit increases in the share of traffic coming from search engines.

Credit: Hitwise

Advertisement

Talkback 0 comments

Latest Videos

Sponsored content

Power Centre - Content from our premier sponsors

Blogs

  • David Braue Can not-so-smart meters help the NBN?
    It was interesting to witness Conroy's recent enthusiasm to spruik the NBN's role in supporting the Smart Grid, Smart City initiative. What a pity that Conroy hadn't yet seen the damning report from the Victorian auditor-general about that state's smart-meter roll-out.
  • Array Can the Telco Reform Act be win-win?
    In the second of our two programs looking at the Senate Inquiry into the Telecommunications Legislation Amendment Bill, we hear from shareholders, bureaucrats and industry groups.
  • Array Has New Zealand's smiling assassin delivered?
    One year into its tenure, how has the new New Zealand Government performed on issues of technology and telecommunications?
  • More blogs »

Tags

Back to top

Featured