Let them help themselves
Browsers are more likely to become buyers if they can find what they want.
ComfortLiving.com, a personal care site, offered its customers more than 3,000 items to choose fromââ,¬"but no search button. After receiving one too many complaints, Webmaster Joey Elbaum knew something had to be done before the company started losing customers.
Atomz Search turned out to be the solution Elbaum was looking for. "We went from nothing to a full site search in 20 minutes," he says. "It literally took just a few minutes to get up and running, including customising the look and feel of the search results page and integrating it with our existing site."
Atomz Search's advanced options include synonym searches, automatic word endings, and the ability to push specific products or documents to a customer in response to certain keywords. The system also indexes your entire Web site, either on demand or automatically according to a schedule. To ensure that your customers get the most appropriate results for their query, a Web-based panel lets you decide exactly which pages are pulled up when specific keywords are entered in the search box.
And you can keep tabs on buying trends with a reports feature. For example, search patterns on ComfortLiving revealed that customers wanted a brand of air cleaners and filters that the site didn't carry. "As soon as we started stocking that particular line of products, it quickly became one of our best-selling items," says Elbaum.
Prices for the Prime version of Atomz Search start at $100 per year for 50 pages. The Enterprise edition, for larger sites, averages between $30,000 and $100,000 per year for more than 1,000 pages. It also includes important extras like session ID support, which keeps tabs on your customers' shopping carts as they conduct searches and move from page to page.
