Step by step data mining
- Target Your Approach
Decide what process you want to improve in your business: marketing, customer service, sales, or product development. - Build Your Team
Put together a data mining team that includes the key people from the following areas of your business: management, IT, marketing, and call center workers. - Choose Your Project
Begin with a targeted goal that has a high return on investment, such as a specific sales promotion. - Get the Right Data
As you create your data mining model, work with at least 12 months of detailed data, not just data summaries. - Put the plan into Practice
Once you've made your plan, implement it as soon as possible. Data mining models lose value over time--some even in a matter of weeks, because of external factors and the changing nature of the information.
