Using UnityMail
For a US$3,000 setup fee and an average per-mail charge of less than 2 cents, you can run a reliable, automated ad campaign. UnityMail Express is a fully hosted, Web-based email management system.
UnityMail supports three types of lists: Announcement, Moderated Discussion,
and Unmoderated Discussion. Your marketing lists should be Announcement lists.
Use the UnityMail Form Wizard to create a sign-up sheet for your Web site.
The boxes automatically refer back to the UnityMail server, populating the subscriber
database.
Design your ad using any HTML editor, and save an HTML as well as a plain text
version to cut and paste into the UnityMail editor. The Trackable URLs feature
lets you insert special links, keyed to the ID of the reader so you know who
clicked which links and when.
UnityMail lets you schedule messages for special events. Be sure to create
a welcome message for new participants, and spend some time crafting it--you
want readers to feel they've made the right decision in joining your list.
You can also manually edit, delete, or add users to your list. UnityMail will
flag invalid email addresses (that bounced mail back), letting you avoid paying
for emails that nobody will read.
